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A Behavioral Beliefs Model of Trustworthiness in Consumer-Oriented E-Commerce

A Behavioral Beliefs Model of Trustworthiness in Consumer-Oriented E-Commerce

Craig Van Slyke, France Belanger, Christie L. Comunale
Copyright: © 2009 |Volume: 7 |Issue: 2 |Pages: 22
ISSN: 1539-2937|EISSN: 1539-2929|ISSN: 1539-2937|EISBN13: 9781615205172|EISSN: 1539-2929|DOI: 10.4018/jeco.2009040102
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MLA

Van Slyke, Craig, et al. "A Behavioral Beliefs Model of Trustworthiness in Consumer-Oriented E-Commerce." JECO vol.7, no.2 2009: pp.22-43. http://doi.org/10.4018/jeco.2009040102

APA

Van Slyke, C., Belanger, F., & Comunale, C. L. (2009). A Behavioral Beliefs Model of Trustworthiness in Consumer-Oriented E-Commerce. Journal of Electronic Commerce in Organizations (JECO), 7(2), 22-43. http://doi.org/10.4018/jeco.2009040102

Chicago

Van Slyke, Craig, France Belanger, and Christie L. Comunale. "A Behavioral Beliefs Model of Trustworthiness in Consumer-Oriented E-Commerce," Journal of Electronic Commerce in Organizations (JECO) 7, no.2: 22-43. http://doi.org/10.4018/jeco.2009040102

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Abstract

For e-commerce to grow, customers must trust organizations with which they interact. In this article, we propose and test a theoretically-derived model of trustworthiness of Web merchants in general. Trustworthiness is influenced by behavioral, competence, and attitudinal beliefs. Findings indicate trustworthiness is strongly influenced by behavior-related beliefs, and less strongly by attitude-related beliefs. Trustworthiness beliefs impact intentions to purchase from Web merchants.

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