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Interactivity of Digital Media: Literature Review and Future Research Agenda

Interactivity of Digital Media: Literature Review and Future Research Agenda

Jose Pius Nedumkallel
Copyright: © 2020 |Volume: 10 |Issue: 1 |Pages: 18
ISSN: 2155-4218|EISSN: 2155-4226|EISBN13: 9781799807612|DOI: 10.4018/IJICST.2020010102
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MLA

Pius Nedumkallel, Jose. "Interactivity of Digital Media: Literature Review and Future Research Agenda." IJICST vol.10, no.1 2020: pp.13-30. http://doi.org/10.4018/IJICST.2020010102

APA

Pius Nedumkallel, J. (2020). Interactivity of Digital Media: Literature Review and Future Research Agenda. International Journal of Interactive Communication Systems and Technologies (IJICST), 10(1), 13-30. http://doi.org/10.4018/IJICST.2020010102

Chicago

Pius Nedumkallel, Jose. "Interactivity of Digital Media: Literature Review and Future Research Agenda," International Journal of Interactive Communication Systems and Technologies (IJICST) 10, no.1: 13-30. http://doi.org/10.4018/IJICST.2020010102

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Abstract

This study reviews the literature on interactivity, a concept which is widely discussed in the context of media, communication, and information systems research. Extant research in these areas suggests that the concept needs timely explication with changes in mediated technologies. In this context, this study reviews the theoretical definitions of interactivity and discusses their relevance and shortcomings in the current scenario. The study also reviews past research works in interactivity based on the type of digital media. The study has categorized the interactivity literature into news, politics, health, e-commerce, mobile communication, and social media. Finally, the study has given directions for future research in each of these areas.

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