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Pitch This: Storytelling as a Means to Enhance Your Personal Brand

Pitch This: Storytelling as a Means to Enhance Your Personal Brand

Sandra Vieira Vasconcelos, Ana Balula
Copyright: © 2021 |Pages: 16
ISBN13: 9781799866053|ISBN10: 179986605X|ISBN13 Softcover: 9781799866060|EISBN13: 9781799866077
DOI: 10.4018/978-1-7998-6605-3.ch006
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MLA

Vasconcelos, Sandra Vieira, and Ana Balula. "Pitch This: Storytelling as a Means to Enhance Your Personal Brand." Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines, edited by Lorena Clara Mihăeş, et al., IGI Global, 2021, pp. 100-115. https://doi.org/10.4018/978-1-7998-6605-3.ch006

APA

Vasconcelos, S. V. & Balula, A. (2021). Pitch This: Storytelling as a Means to Enhance Your Personal Brand. In L. Mihăeş, R. Andreescu, & A. Dimitriu (Eds.), Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (pp. 100-115). IGI Global. https://doi.org/10.4018/978-1-7998-6605-3.ch006

Chicago

Vasconcelos, Sandra Vieira, and Ana Balula. "Pitch This: Storytelling as a Means to Enhance Your Personal Brand." In Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines, edited by Lorena Clara Mihăeş, Raluca Andreescu, and Anda Dimitriu, 100-115. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-6605-3.ch006

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Abstract

The following chapter describes the design and implementation of a teaching and learning strategy that aimed to explore the affordances of storytelling when it comes to the management of students' personal branding skills. Designed to help students craft their online professional persona and produce video-based pitches, this strategy was developed taking into account the concepts of personal branding and digital storytelling, as well as a preliminary questionnaire focusing on participants' perceptions. Having been implemented within English for Specific Purposes classes, this strategy was successful in promoting students' engagement and making them aware of the importance of having a strong personal brand, something that can be enhanced through contemporary storytelling methods.

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