Welcome to the InfoSci Platform
Reference Hub3
Developing a Research Method to Analyze Visual Literacy Based on Cross-Cultural Characteristics

Developing a Research Method to Analyze Visual Literacy Based on Cross-Cultural Characteristics

Felicidad García-Sánchez, José Gómez-Isla, Roberto Therón, Juan Cruz-Benito, José Carlos Sánchez-Prieto
Copyright: © 2018 |Pages: 15
ISBN13: 9781522549444|ISBN10: 1522549447|EISBN13: 9781522549451
DOI: 10.4018/978-1-5225-4944-4.ch002
Cite Chapter Cite Chapter

MLA

García-Sánchez, Felicidad, et al. "Developing a Research Method to Analyze Visual Literacy Based on Cross-Cultural Characteristics." Global Implications of Emerging Technology Trends, edited by Francisco José García-Peñalvo, IGI Global, 2018, pp. 19-33. https://doi.org/10.4018/978-1-5225-4944-4.ch002

APA

García-Sánchez, F., Gómez-Isla, J., Therón, R., Cruz-Benito, J., & Sánchez-Prieto, J. C. (2018). Developing a Research Method to Analyze Visual Literacy Based on Cross-Cultural Characteristics. In F. García-Peñalvo (Ed.), Global Implications of Emerging Technology Trends (pp. 19-33). IGI Global. https://doi.org/10.4018/978-1-5225-4944-4.ch002

Chicago

García-Sánchez, Felicidad, et al. "Developing a Research Method to Analyze Visual Literacy Based on Cross-Cultural Characteristics." In Global Implications of Emerging Technology Trends, edited by Francisco José García-Peñalvo, 19-33. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4944-4.ch002

Export Reference

Mendeley
Favorite

Abstract

This chapter presents a new approach of a quantitative analysis used to research the understanding of visual literacy issues. The objective of the research is to find common patterns, opinions, and behaviors between different people regarding the use of visual communication and people's state of visual literacy, while also considering the possible cultural differences related. To explain visual literacy and its implications, the theoretical background about the visual literacy research field is presented first. Then, also within the section on background, the chapter presents the main concepts related to culture, and how it and visual literacy can be analyzed together to enable cross-cultural analysis. To conduct these cross-cultural analyses, this chapter proposes a new kind of quantitative questionnaire-based instrument that includes a section to measure the cultural characteristics of the individual and their level of literacy. This instrument proposal is the main result, since the research field of visual literacy lacks this kind of quantitative approach.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.