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Tourist Inflow in a Temple City: A Study of Cultural Tourism in Bishnupur, India

Tourist Inflow in a Temple City: A Study of Cultural Tourism in Bishnupur, India

Atanu Sengupta, Anirban Hazra
Copyright: © 2015 |Pages: 17
ISBN13: 9781466686991|ISBN10: 1466686995|EISBN13: 9781466687004
DOI: 10.4018/978-1-4666-8699-1.ch016
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MLA

Sengupta, Atanu, and Anirban Hazra. "Tourist Inflow in a Temple City: A Study of Cultural Tourism in Bishnupur, India." Emerging Innovative Marketing Strategies in the Tourism Industry, edited by Nilanjan Ray, IGI Global, 2015, pp. 305-321. https://doi.org/10.4018/978-1-4666-8699-1.ch016

APA

Sengupta, A. & Hazra, A. (2015). Tourist Inflow in a Temple City: A Study of Cultural Tourism in Bishnupur, India. In N. Ray (Ed.), Emerging Innovative Marketing Strategies in the Tourism Industry (pp. 305-321). IGI Global. https://doi.org/10.4018/978-1-4666-8699-1.ch016

Chicago

Sengupta, Atanu, and Anirban Hazra. "Tourist Inflow in a Temple City: A Study of Cultural Tourism in Bishnupur, India." In Emerging Innovative Marketing Strategies in the Tourism Industry, edited by Nilanjan Ray, 305-321. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8699-1.ch016

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Abstract

This paper wishes to study the visitors' outlook & evaluation of a tourist place as experienced by them. We have selected Bishnupur in West Bengal, India as our sample sight. Our study reveals that opinion about Bishnupur as a tourist destination is negatively related with the problems & positively with the advantages. Socio economic factors such as occupation, caste as well as sub situational variables such as number of visits, reason for visit are important. In all Bishnupur is not a very attractive place as a tourist center even within the state. Given that Bishnupur has a long cultural history as well as cited in the official tourist website, the issue is alarming. The Government has started a number of initiatives (such a Bishnupur mela, renovation of the temple structure of Bishnupur & so on) to facilitated the place & make it attractive to the tourists. Our analysis show that there is a lot yet to done to bring up Bishnupur in the tourist center of the state, not to speak the Indian perspective.

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