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Mixed Methods Research Online: Problems and Potential in Business Ethics Research

Mixed Methods Research Online: Problems and Potential in Business Ethics Research

Theodora Issa, David Pick
Copyright: © 2015 |Pages: 22
ISBN13: 9781466674561|ISBN10: 1466674563|EISBN13: 9781466674578
DOI: 10.4018/978-1-4666-7456-1.ch002
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MLA

Issa, Theodora, and David Pick. "Mixed Methods Research Online: Problems and Potential in Business Ethics Research." Research Methods: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 19-40. https://doi.org/10.4018/978-1-4666-7456-1.ch002

APA

Issa, T. & Pick, D. (2015). Mixed Methods Research Online: Problems and Potential in Business Ethics Research. In I. Management Association (Ed.), Research Methods: Concepts, Methodologies, Tools, and Applications (pp. 19-40). IGI Global. https://doi.org/10.4018/978-1-4666-7456-1.ch002

Chicago

Issa, Theodora, and David Pick. "Mixed Methods Research Online: Problems and Potential in Business Ethics Research." In Research Methods: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 19-40. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7456-1.ch002

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Abstract

Contributing to the ongoing debate in research on sensitive issues such as business ethics, this chapter provides a discussion of mixed methods research design, examining the processes and challenges of developing and deploying an online survey tool using technology within an interpretive mixed methods design. This chapter provides pointers on how to deploy this approach through technology to research business ethics using the example of researching ethical mindsets and its components, including spirituality and aesthetics. It is found that mixed methods research is an effective approach because it allows often sensitive issues (i.e. business ethics, aesthetics, spirituality) relating to questioning individuals' inner values and ethical propensities, which are usually subtle and difficult to measure and analyze constructs. While this tool was developed in the Australian context, it has the potential to form a foundation for wider examination and research in business ethics. The chapter contributes to the collective discussion of research methods using a framework that has both practical relevance and theoretical rigor.

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