Skip to main content
Log in

Improving performance through implementation intentions: Are preexisting response biases replaced?

  • Brief Reports
  • Published:
Psychonomic Bulletin & Review Aims and scope Submit manuscript

Abstract

Commonly, the focus of a planned behavior is to attain some future goal. An alternative to this type of goalfocused, or goal-oriented, strategy is to emphasize the action required to meet the goal rather than to emphasize the goal itself. Previous research has suggested that an action-oriented plan, also known as an implementationintention strategy, increases the chances of successfully reaching an intended future goal with minimal effort by making conscious, deliberate behaviors automatic. We investigated whether, within a Simon task, an implementation-intention strategy eliminates the contribution of preexisting response biases or whether it acts in addition to them. Results of two experiments show that an implementation-intention strategy provides a specific performance benefit that is in addition to, but not in place of, preexisting response biases.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

References

  • Bargh, J. A. (1997). The automaticity of everyday life. In R. S. Wyer, Jr. (Ed.), The automaticity of everyday life: Advances in social cognition (Vol. 10, pp. 1–61). Mahwah, NJ: Erlbaum.

    Google Scholar 

  • Brandstatter, V., Lengfelder, A., & Gollwitzer, P. M. (2001). Implementation intentions and efficient action initiation. Journal of Personality & Social Psychology, 81, 946–960.

    Article  Google Scholar 

  • Cohen, A. L., Bayer, U. C., Jaudas, A., & Gollwitzer, P. M. (2008). Self-regulatory strategy and executive control: Implementation intentions modulate task switching and Simon task performance. Psychological Research, 72, 12–26.

    Article  PubMed  Google Scholar 

  • De Jong, R., Liang, C. C., & Lauber, E. (1994). Conditional and unconditional automaticity: A dual-process model of effects of spatial stimulus-response correspondence. Journal of Experimental Psychology: Human Perception & Performance, 20, 731–750.

    Google Scholar 

  • Gollwitzer, P. M. (1993). Goal achievement: The role of intentions. In W. Stroebe & M. Hewstone (Eds.), European review of social psychology (Vol. 4, pp. 141–185). Chichester, U.K.: Wiley.

    Google Scholar 

  • Gollwitzer, P. M. (1999). Implementation intentions: Strong effects of simple plans. American Psychologist, 54, 493–503.

    Article  Google Scholar 

  • Gollwitzer, P. M., & Brandstatter, V. (1997). Implementation intentions and effective goal pursuit. Journal of Personality & Social Psychology, 73, 186–199.

    Article  Google Scholar 

  • Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. In M. P. Zanna (Ed.), Advances in experimental social psychology (Vol. 38, pp. 69–119). San Diego: Academic Press.

    Google Scholar 

  • Kornblum, S., Hasbroucq, T., & Osman, A. (1990). Dimensional overlap: Cognitive basis for stimulus-response compatibility—A model and taxonomy. Psychological Review, 97, 253–270.

    Article  PubMed  Google Scholar 

  • Lengfelder, A., & Gollwitzer, P. M. (2001). Reflective and reflexive action control in patients with frontal brain lesions. Neuropsychology, 15, 80–100.

    Article  PubMed  Google Scholar 

  • Leventhal, H., Singer, R., & Jones, S. (1965). Effects of fear and specificity of recommendation upon attitudes and behavior. Journal of Personality & Social Psychology, 2, 20–29.

    Article  Google Scholar 

  • Lu, C.-H., & Proctor, R. W. (1995). The influence of irrelevant location information on performance: A review of the Simon and spatial Stroop effects. Psychonomic Bulletin & Review, 2, 174–207.

    Article  Google Scholar 

  • Milne, S., Orbell, S., & Sheeran, P. (2002). Combining motivational and volitional interventions to promote exercise participation: Protection motivation theory and implementation intentions. British Journal of Health Psychology, 7, 163–184.

    Article  PubMed  Google Scholar 

  • Simon, J. R. (1990). The effects of an irrelevant directional cue on human information processing. In R. W. Proctor & T. G. Reeve (Eds.), Stimulus-response compatibility: An integrated perspective (pp. 31–86). Amsterdam: North-Holland.

    Google Scholar 

  • Webb, T. L., & Sheeran, P. (2004). Identifying good opportunities to act: Implementation intentions and cue discrimination. European Journal of Social Psychology, 34, 407–419.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to James D. Miles.

Additional information

The research described in the present article was supported in part by NIA Grant R01 AG021071.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Miles, J.D., Proctor, R.W. Improving performance through implementation intentions: Are preexisting response biases replaced?. Psychonomic Bulletin & Review 15, 1105–1110 (2008). https://doi.org/10.3758/PBR.15.6.1105

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.3758/PBR.15.6.1105

Keywords

Navigation