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KCI 등재
알리페이의 마이 화베이(螞蟻花唄) 신용대출 결제서비스 이용 연구 -산동성 소비자를 중심으로-
The Usage of Ant Check Later Credit Payment Service of Alipay -Focusing on Chinese Shandong Province Consumers-
진의토 ( Yitao Chen ) , 강건 ( Qian Jiang ) , 박현정 ( Hyun Jung Park )
한중사회과학연구 52권 137-158(22pages)
DOI 10.36527/KCSSS.17.3.6
UCI I410-ECN-0102-2019-300-001385226

With the rapid rise of online finance products of China, Ant Check Later service is highly recognized among young consumers. The service brings convenience to young consumers with the advantages of low threshold, quick and convenient loan service. This study investigated the effects of relationship benefits, perceived risks, and social capital and credit consumption attitude on the user satisfaction of Ant Check Later service. This paper surveyed service users in Shandong Province and 238 valid questionnaires were used for empirical research. According to the results, factors including credit related benefit, psychological benefit, low financial risk, social capital, and credit consumption attitude were positively related to service satisfaction, which increased the continuous usage intention.

Ⅰ. 서 론
Ⅱ. 이론적 배경
Ⅲ. 연구의 설계
Ⅳ. 실증분석
Ⅴ. 결 론
[자료제공 : 네이버학술정보]
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