육우산업 발전을 위한 전략요인의 우선순위 분석

Strategies and Priorities for Developing Beef Cattle Industry

Given increasing competition in beef meat market by growing meat import, decisions have to be made to allocate limited resources for developing beef cattle industry. To secure effectiveness of government policies under the limit of resources availability, this study identifies and weights twelve strategies or policy options that influence beef cattle industry and determines priorities among strategies by incorporating best-worst scaling technique into an expert surveys. Results reveal that on average experts displayed extreme preference for enhancing marketing and consumption of beef cattle meat and were less concerned about other aspects of production strategies. Expansion of distribution network, aggressive marketing strategies, and beef farmers education for improving meat quality were among the most important to beef cattle industry, whereas the veal and young cattle market pioneering, and enhancing traceability and country of origin labeling on food service menus were among the least important. This analysis provides estimates of best-worst scaling that help explain the current status of beef cattle industry, and the results have implications for the policy proposals, particularly in light of the experts.