Skip to main content
Log in

Multilevel Generalized Structured Component Analysis

  • Published:
Behaviormetrika Aims and scope Submit manuscript

Abstract

Generalized structured component analysis has been proposed as an alternative to partial least squares for path analysis with latent variables. In practice, observed and latent variables may often be hierarchically structured in that their individual-level scores are grouped within higher-level units. The observed and latent variable scores nested within the same higher-level group are likely to be more similar than those in different groups, thereby giving rise to the interdependence of the scores within the same group. Unless this interdependence is taken into account, obtained solutions are likely to be biased. In this paper, generalized structured component analysis is extended so as to account for the nested structures of both observed and latent variables. An alternating least-squares procedure is developed for parameter estimation. An empirical application concerning the measurements of customer-level customer satisfaction nested within different companies is presented to illustrate the usefulness of the proposed method.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Anderson, E.W. & Fornell, C. (2000). Foundations of the American customer satisfaction index. Total Quality Management, 11, 869–882.

    Article  Google Scholar 

  • Bryk, A.S. & Raudenbush, S.W. (1992). Hierarchical linear models: applications and data analysis methods. Newbury Park: Sage Publications.

    Google Scholar 

  • Curran, P.J. (1998). Introduction to hierarchical linear models of individual growth: An applied example using the SAS data system. Paper presented at the first international institute on developmental science, University of North Carolina, Chapel Hill.

    Google Scholar 

  • de Leeuw, J., Young, F.W., & Takane, Y. (1976). Additive structure in qualitative data: An alternating least squares method with optimal scaling features. Psychometrika, 41, 471–503.

    Article  Google Scholar 

  • Efron, B. (1982). The jackknife, the bootstrap and other resampling plans. Philadelphia: SIAM.

    Book  Google Scholar 

  • Fornell, C. (1995). The quality of economic output: Empirical generalizations about its distribution and association to market share. Marketing Science, 14, 203–211.

    Article  Google Scholar 

  • Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J., & Bryant, B.E. (1996). The American customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60, 7–18.

    Article  Google Scholar 

  • Gifi, A. (1990). Nonlinear multivariate analysis. Chichester: Wiley.

    MATH  Google Scholar 

  • Hwang, H. & Takane, Y. (2004). Generalized structured component analysis. Psychometrika, 69, 81–99.

    Article  MathSciNet  Google Scholar 

  • Lohmöller, J.B. (1989). Latent variable path modeling with partial least squares. New York: Springer-Verlag.

    Book  Google Scholar 

  • McLachlan, G. & Peel, D. (2000). Finite mixture models. New York: John Wiley & Sons.

    Book  Google Scholar 

  • Searle, S.R. (1971). Linear models. New York: John Wiley & Sons, Inc.

    MATH  Google Scholar 

  • Snijders, T.A.B. & Bosker, R.J. (1999). Multilevel analysis: an introduction to basic and advanced multilevel modeling. London: Sage Publications.

    MATH  Google Scholar 

  • Wedel, M. & Kamakura, W.A. (1998). Market segmentation: conceptual and methodological foundations. Boston: Kluwer Academic Publishers.

    Google Scholar 

  • Wold, H. (1966). Estimation of principal components and related methods by iterative least squares. In P.R. Krishnaiah (Ed.), Multivariate analysis (pp.391–420). New York: Academic Press.

    Google Scholar 

  • Wold, H. (1973). Nonlinear iterative partial least squares (NIPALS) modeling: Some current developments. In P.R. Krishnaiah (Ed.), Multivariate analysis (pp.383–487). New York: Academic Press.

    Google Scholar 

  • Wold, H. (1975). Path models with latent variables: the NIPALS approach. In H.M. Blalock, A. Aganbegian, F.M. Borodkin, R. Boudon, & V. Cappecchi (Eds.), Quantitative sociology: International perspectives on mathematical statistical model building (pp.307–357). New York: Academic Press.

    Chapter  Google Scholar 

  • Wold, H. (1982). Soft modeling: The basic design and some extensions. In K.G. Jöreskog & H. Wold (Eds.), Systems under indirect observations: Causality, structure, prediction, Part 2 (pp.1–54). Amsterdam: North-Holland.

    Google Scholar 

  • Young, F.W. (1981). Quantitative analysis of qualitative data. Psychometrika, 46, 357–388.

    Article  MathSciNet  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Heungsun Hwang.

Additional information

The work reported in this paper was supported by Grant 290439 and Grant 10630 from the Natural Sciences and Engineering Research Council of Canada to the first and second authors, respectively. We wish to thank Claes Fornell for generously providing us with the ACSI data.

About this article

Cite this article

Hwang, H., Takane, Y. & Malhotra, N. Multilevel Generalized Structured Component Analysis. Behaviormetrika 34, 95–109 (2007). https://doi.org/10.2333/bhmk.34.95

Download citation

  • Received:

  • Revised:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.2333/bhmk.34.95

Key Words and Phrases

Navigation