Psihologija 2016 Volume 49, Issue 2, Pages: 149-167
https://doi.org/10.2298/PSI1602149M
Full text ( 1735 KB)
Cited by
Subjective experience of architectural objects: A cross-cultural study
Marković Slobodan (Laboratory of Experimental Psychology, Belgrade)
Stevanović Vladimir (Singidunum University, Faculty of Media and Communications, Belgrade)
Simonović Sanja (IAUS - The Institute of Architecture and Urban & Spatial Planning of Serbia, Belgrade)
Stevanov Jasmina (Kyoto University, Graduate School of Letters, Department of Psychology, Kyoto, Japan + Japan Society for the Promotion of Science, Chiyoda-ku, Tokyo, Japan)
The purpose of the present study was to compare Serbian and Japanese
participants in their subjective experience of Serbian and Japanese
architectural objects. Subjective experience was operationalized through the
ratings on the bipolar scales (e.g. pleasant-unpleasant). In the Preliminary
study 1, a set of twelve rating scales was generated. In the Preliminary
study 2 twelve Serbian and twelve Japanese architectural objects were
specified. In the main experiment two groups of participants, twenty-one
Serbian and twenty Japanese, rated twelve Serbian and twelve Japanese
objects. A factor analysis extracted three dimensions of subjective
experience: Beauty, Firmness and Fullness. Analysis of variance have shown
that both Serbian and Japanese participants agreed that Japanese
architectural objects looked more beautiful and firmer than Serbian objects.
These finding is generally in line with perceptualist hypothesis that
stimulus constraints are more effective than culture. However, interactions
revealed some cultural differences that are consistent with culturalist
hypothesis: compared to Serbian participants, Japanese participants rated
Japanese architectural objects as more beautiful, whereas, compared to
Japanese, Serbian participants rated Serbian objects as less fragile and
emptier than Japanese objects. Generaly, our study have shown that Serbian
(Western) and Japanese (Eastern) participants show general similarity in
their subjective experience of architectural objects.
Keywords: subjective experience, cross-cultural, architecture, Serbia, Japan
Projekat Ministarstva
nauke Republike Srbije, br. 179033