초록

In order to examine the effects of relationship learning on relationship performance and the moderating of relationship power in the franchise industry. The results showed that two types of relationship learning, information exchange and relationship-specific knowledge memory had positive significant effects on relationship performance. But, joint interpretation and coordination of relationship learning didn't have significant effects on relationship performance. Also, relationship power had moderation effect on the relationship between relationship learning and relationship performance.

키워드

Relationship learning, Relationship performance, Relationship Power

참고문헌(32)open

  1. [기타] 강동완 / 2016 / 외식업 창업도 많고, 폐업도 많고 …직영점 비율은 줄어들어 / 머니투데이

  2. [학술지] 김상덕 / 2010 / 관계특유투자와 관계자본이 관계학습과 성과에 미치는 영향: 자원기반관점을 중심으로 / 마케팅연구 25 (1) : 81 ~ 106

  3. [학술지] 양재장 / 2014 / 외식 프랜차이즈의 관계 학습이 가맹본부 이미지와 관계 성과에 미치는 영향 / 한국외식산업학회지 10 (4) : 29 ~ 41

  4. [학술지] 이재한 / 2012 / 외식프랜차이즈 가맹본부 슈퍼바이저의 변혁적 리더십이 가맹점의 조직신뢰와 집단응집성, 그리고 조직몰입에 미치는 영향 / 한국외식산업학회지 8 (1) : 163 ~ 186

  5. [학술지] 장혁래 / 2013 / 외식프랜차이즈의 가맹점교육이 경영성과에 미치는 영향 / 한국외식산업학회지 9 (3) : 7 ~ 17

  6. [학술지] 한상린 / 2011 / B2B 시장에서의 서비스 편의성이 관계성과에 미치는 영향 : 관계적 요인의 매개효과 분석 / 유통연구 16 (4) : 65 ~ 93

  7. [학술지] Anderson, J. C / 1990 / A model of distributor firm and manufacturer firm working partnerships / The Journal of Marketing 54 (1) : 42 ~ 58

  8. [단행본] Aoki, M / 1988 / Information, Incentives, and bargaining in the Japanese Economy / Cambridge University Press

  9. [학술지] Ballantyne, D / 2004 / Dialogue and its role in the development of relationship specific knowledge / Journal of Business & Industrial Marketing 19 (2) : 114 ~ 123

  10. [학술지] Boyle, B. A / 1995 / Power, bureaucracy, influence, and performance: Their relationships in industrial distribution channels / Journal of Business Research 32 (3) : 189 ~ 200

  11. [학술지] Capon, N / 1987 / Marketing and technology: a strategic coalignment / The Journal of Marketing 51 (3) : 1 ~ 14

  12. [학술지] Dwyer, F. R / 1987 / Developing buyer-seller relationships / The Journal of Marketing 51 (2) : 11 ~ 27

  13. [학술지] Dyer, J. H / 1998 / The relational view:Cooperative strategy and sources of interorganizational competitive advantage / Academy of management review 23 (4) : 660 ~ 679

  14. [학술지] El-Ansary, A. I / 1972 / Power measurement in the distribution channel / Journal of Marketing research 9 (1) : 47 ~ 52

  15. [학술지] Emerson, R. M / 1962 / Power-dependence relations / American sociological review 27 (1) : 31 ~ 41

  16. [학술지] Grant, R. M / 1996 / Toward a knowledge‐based theory of the firm / Strategic management journal 17 (S2) : 109 ~ 122

  17. [단행본] Hair, J. F / 2013 / Multivariate Data Analysis / Pearson Education Limited

  18. [학술지] Hausman, A / 2001 / Variations in relationship strength and its impact on performance and satisfaction in business relationships / Journal of Business &Industrial Marketing 16 (7) : 600 ~ 616

  19. [학술지] Heide, J. B / 1995 / Performance implications of buyer-supplier relationships in industrial markets: a transaction cost explanation / Journal of Business Research 32 (1) : 57 ~ 66

  20. [학술지] Hewett, K / 2001 / Dependence, trust, and relational behavior on the part of foreign subsidiary marketing operations: implications for managing global marketing operations / The Journal of Marketing 65 (4) : 51 ~ 66

  21. [학술지] Jean, R. J. B / 2010 / Relationship learning and performance enhancement via advanced information technology: The case of Taiwanese dragon electronics firms / International Marketing Review 27 (2) : 200 ~ 222

  22. [학술지] Johnson, J. L / 2004 / The role of relational knowledge stores in interfirm partnering / The Journal of Marketing 68 (3) : 21 ~ 36

  23. [학술지] Kalwani, M. U / 1995 / Long-term manufacturer-supplier relationships: do they pay off for supplier firms / The Journal of Marketing 59 (1) : 1 ~ 16

  24. [학술지] Levy, M / 1980 / Financial terms of sale and control of marketing channel conflict / Journal of Marketing research 17 (4) : 524 ~ 530

  25. [학술지] Monczka, R. M / 1998 / Success factors in strategic supplier alliances : the buying company perspective / Decision Sciences 29 (3) : 553 ~ 577

  26. [학술지] Morgan, R. M / 1994 / The commitment-trust theory of relationship marketing / The Journal of Marketing 58 (3) : 20 ~ 38

  27. [학술지] Nonaka, I / 1994 / A dynamic theory of organizational knowledge creation / Organization science 5 (1) : 14 ~ 37

  28. [학술지] Noordewier, T. G / 1990 / Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships / The Journal of Marketing 54 (4) : 80 ~ 93

  29. [학술지] Pelham, A. M / 1995 / A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance / Journal of the academy of marketing science 24 (1) : 27 ~ 43

  30. [학술지] Ruekert, R. W / 1987 / Marketing's interaction with other functional units: A conceptual framework and empirical evidence / The Journal of Marketing 51 (1) : 1 ~ 19

  31. [학술지] Selnes, F / 2003 / Promoting relationship learning / The Journal of Marketing 67 (3) : 80 ~ 95

  32. [학술지] Van de Ven, A. H / 1976 / On the nature, formation, and maintenance of relations among organizations / Academy of management review 1 (4) : 24 ~ 36