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Why have the relative rates of women smoking grown so much in the last 100 years? How can the U.S. military do so well with a relatively flat pay scale? Standard economics hasn't a clue, but according to Berkeley economist George Akerlof and Duke economist Rachel Kranton, the answers lie in a new field called identity economics.
Published Online: 2010-6-11
©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston
