This article offers insights into how black and white TV sets were sold in France from 1948 to the mid 80s. During this period, the black and white television set shifted from being an expensive and breakable technical object to a commonplace, mass consumer durable good. The article illustrates this process.

Gaillard, I. (0AD) ‘An Unknown, but Key Player in the Television Market: The Television Retailer and the Case of Black and White TV Sets in France (1950-1987)’, VIEW Journal of European Television History and Culture, {volume}({issue}), p. {page}. Available at: https://doi.org/10.18146/2213-0969.2013.jethc046.

Gaillard, I. “An Unknown, but Key Player in the Television Market: The Television Retailer and the Case of Black and White TV Sets in France (1950-1987)”. VIEW Journal of European Television History and Culture, vol. {volume}, no. {issue}, 0AD, p. {page}, doi:10.18146/2213-0969.2013.jethc046.

Gaillard, I. (0AD). An Unknown, but Key Player in the Television Market: The Television Retailer and the Case of Black and White TV Sets in France (1950-1987). VIEW Journal of European Television History and Culture, {volume}({issue}), {page}. https://doi.org/10.18146/2213-0969.2013.jethc046

Gaillard, Isabelle. 0AD. “An Unknown, but Key Player in the Television Market: The Television Retailer and the Case of Black and White TV Sets in France (1950-1987)”. VIEW Journal of European Television History and Culture {volume} ({issue}): {page}. https://doi.org/10.18146/2213-0969.2013.jethc046.

1. Gaillard I. An Unknown, but Key Player in the Television Market: The Television Retailer and the Case of Black and White TV Sets in France (1950-1987). VIEW Journal of European Television History and Culture. 0AD;{volume}({issue}):{page}. DOI: https://doi.org/10.18146/2213-0969.2013.jethc046

1. Gaillard I. An Unknown, but Key Player in the Television Market: The Television Retailer and the Case of Black and White TV Sets in France (1950-1987). VIEW Journal of European Television History and Culture. 0AD;{volume}({issue}):{page}. doi:10.18146/2213-0969.2013.jethc046

Gaillard I, ‘An Unknown, but Key Player in the Television Market: The Television Retailer and the Case of Black and White TV Sets in France (1950-1987)’ (0AD) {volume} VIEW Journal of European Television History and Culture {page} DOI: https://doi.org/10.18146/2213-0969.2013.jethc046

[1]I. Gaillard, “An Unknown, but Key Player in the Television Market: The Television Retailer and the Case of Black and White TV Sets in France (1950-1987)”, VIEW Journal of European Television History and Culture, vol. {volume}, no. {issue}, p. {page}, 0AD, doi: 10.18146/2213-0969.2013.jethc046.

<h2>Hidden Professions of Television</h2> Co-edited by Andy O'Dwyer and Tim O'Sullivan We know little about the ‘behind the scenes’ of television. While the booming field of production studies has been shining a light on the work processes and the personnel in production spaces, there is still a lot to be learnt about the ‘hidden’ professions of television. This issue of VIEW provides a rich but fairly eclectic series of contributions based on the theme. The articles presented here bring under scrutiny the ‘behind the scenes’ activities of television and their hidden, often unrecognised and uncelebrated personnel and processes. They engage across a wide range of organisational, administrative and technical activities that have played their understated, often ‘invisible’ part in the historical formation and development of television. Just like in the previous issues, articles in this issue are divided across two separate sections: ‘Discoveries’ that zoom into the ‘behind the scenes’ of specific programmes and broadcasters and use innovative and original sources; and ‘Explorations’ that shine a light on different professions of television: from the continuity announcers, to the 1st AD, to the TV retailer or audience interpreters. Cover image credit: 1950, at BBC Alexandra Palace. Picture shows Eunice Gayson and Jeanette Tregarthan in make up.

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Explorations

An Unknown, but Key Player in the Television Market: The Television Retailer and the Case of Black and White TV Sets in France (1950-1987)

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