초록

Recently, a variety of live contents, raging from the performances of operas, plays, dances, and pop songs to sport games have been screened in theaters. The new concept of “alternative content”, “event cinema” or “ODS(other digital stuff)” has come to the fore. These contents integrate live and the recorded contents through a filmic language and 3D technology. Alternative content provides differentiated experience to audience by maximizing the sense of realism by using the upgraded 3D technology. In addition, it explores its possibilities as a new content by presenting them as new profit model to theater owner. This study aims to discuss the aesthetic changes or prospects and the trends of producing the art of dance as alternative content in the new film market.

키워드

대안콘텐츠, 무용영화, 무용마케팅, 3D기술, 디지털댄스

참고문헌(26)open

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  5. [학술지] Strabase / 2011 / 라이브 공연과 3D의 만남-3D를 활용한 대안 콘텐츠 제작 사례 분석 / 디지털 미래와 전략 70 : 3 ~ 12

  6. [학술지] Strabase / 2010 / 박스 오피스 시장의 틈새를 노리는 ‘대안 콘텐츠’의 부상, 그 배경과 의의는? / 디지털 미래와 전략 50 : 21 ~ 25

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