When do I Protect Myself? Avoidance Motivation toward Online Sexual Harassment on Social Media: A Study Based on Threat Avoidance Theory

@article{ART002878528},
author={ 이서현 and 이새롬 and 곽동헌 },
title={When do I Protect Myself? Avoidance Motivation toward Online Sexual Harassment on Social Media: A Study Based on Threat Avoidance Theory},
journal={지식경영연구},
issn={1229-9553},
year={2022},
volume={23},
number={3},
pages={45-64},
doi={10.15813/kmr.2022.23.3.003},
url={http://dx.doi.org/10.15813/kmr.2022.23.3.003}

TY - JOUR
AU - 이서현
AU - 이새롬
AU - 곽동헌
TI - When do I Protect Myself? Avoidance Motivation toward Online Sexual Harassment on Social Media: A Study Based on Threat Avoidance Theory
T2 - 지식경영연구
PY - 2022
VL - 23
IS - 3
PB - 한국지식경영학회
SP - 45-64
SN - 1229-9553
AB - With the increasing use of social media, the occurrence of cyber crimes on social media has also increased. In this paper, we focus on online sexual harassment among various cyber crimes and discuss how social media users use social media to avoid online sexual harassment. Drawing on threat avoidance theory, the factors affecting avoidance motivation were identified. Avoidance motivation was measured based on the affordance of social media, and the influence of the degree of sexualization was tested to examine how environmental factors affect motivation behavior. The results indicated that the more users perceived sexualization on social media, the lower their motivation to avoid sexual harassment. Thus, it is important to create an atmosphere on social media where crime is minimized, and users are able to respond appropriately by continuously managing their accounts on these platforms.
KW - Online sexual harassment, Cyber crime, Avoidance motivation, Threat avoidance theory, Affordance perspectives, Sexualization
DO - 10.15813/kmr.2022.23.3.003
UR - http://dx.doi.org/10.15813/kmr.2022.23.3.003
ER -

이서현 , 이새롬 and 곽동헌 (2022). When do I Protect Myself? Avoidance Motivation toward Online Sexual Harassment on Social Media: A Study Based on Threat Avoidance Theory. 지식경영연구, 23( 3), 45- 64.

이서현 , 이새롬 and 곽동헌 . 2022, “When do I Protect Myself? Avoidance Motivation toward Online Sexual Harassment on Social Media: A Study Based on Threat Avoidance Theory”, 지식경영연구, vol. 23, no. 3, pp. 45-64. Available from: doi:10.15813/kmr.2022.23.3.003

이서현 이새롬 et al. 곽동헌 “When do I Protect Myself? Avoidance Motivation toward Online Sexual Harassment on Social Media: A Study Based on Threat Avoidance Theory” 지식경영연구 23.3 pp. 45-64 (2022): 45.

이서현 , 이새롬 , 곽동헌 . When do I Protect Myself? Avoidance Motivation toward Online Sexual Harassment on Social Media: A Study Based on Threat Avoidance Theory 지식경영연구 [Internet]. 2022; 23( 3), : 45-64. Available from: doi:10.15813/kmr.2022.23.3.003

이서현 , 이새롬 and 곽동헌 . “When do I Protect Myself? Avoidance Motivation toward Online Sexual Harassment on Social Media: A Study Based on Threat Avoidance Theory” 지식경영연구 23, no.3 (2022): 45-64. doi: 10.15813/kmr.2022.23.3.003

홈 권호 목록 논문 목록 논문 상세

When do I Protect Myself? Avoidance Motivation toward Online Sexual Harassment on Social Media: A Study Based on Threat Avoidance Theory

지식경영연구

약어 : 지경연

2022, vol.23, no.3, pp.45 - 64

DOI : 10.15813/kmr.2022.23.3.003

발행기관 : 한국지식경영학회

연구분야 : 경영학

이서현¹ , 이새롬² , 곽동헌³

¹경북대학교

²경북대학교

³Kent State University

인용한 논문 수 : 1 서지 간략 보기

초록

With the increasing use of social media, the occurrence of cyber crimes on social media has also increased. In this paper, we focus on online sexual harassment among various cyber crimes and discuss how social media users use social media to avoid online sexual harassment. Drawing on threat avoidance theory, the factors affecting avoidance motivation were identified. Avoidance motivation was measured based on the affordance of social media, and the influence of the degree of sexualization was tested to examine how environmental factors affect motivation behavior. The results indicated that the more users perceived sexualization on social media, the lower their motivation to avoid sexual harassment. Thus, it is important to create an atmosphere on social media where crime is minimized, and users are able to respond appropriately by continuously managing their accounts on these platforms.

키워드

Online sexual harassment, Cyber crime, Avoidance motivation, Threat avoidance theory, Affordance perspectives, Sexualization

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