Abstract
This essay focuses attention on the efforts to include Muslims from the past and present in a series of initiatives during the UK 2014 Centenary Commemorations, including the memorialisation of Muslim soldiers from WWI and the creation of the Poppy Hijab. For the armed forces, the revival of the historical legacy of a multicultural military serves to legitimise the military's image and their contemporary efforts in the War on Terror. On the other hand, the initiatives polarised opinion amongst supportive British Muslims and opponents of the Poppy Hijab. The essay situates these events in critical literature on militarisation and memorialisation.