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Reframing the Climate Change Debate to Better Leverage Policy Change: An Analysis of Public Opinion and Political Psychology

  • Terrence M. O’Sullivan EMAIL logo and Roger Emmelhainz

Abstract

U.S. climate change-related policy response is failing, despite scientific consensus on core realities, in part because of comprehensive, simultaneous, yet incommensurable doctrines and political biases. Climate disruption is a critically important agenda for homeland security and emergency management, yet as framed today, the policy communication regime frequently requires many skeptics or deniers to abandon their opinions, cultural commitments and epistemic frameworks. Public opinion consensus would be optimal, but the traditional education/information approach is flawed, and continued delays in significant mitigation and adaptation policy implementation will mean far larger future costs to protect civilian environmental security and national interests. Thus, effective response demands new messaging strategies, pursuing interim progress, leveraging overlapping consensus, enhancing risk analysis literacy, and constructing alternative, intermediary categories of multiple parallel discourse. These framings would center on security, economic interests, public health, religious stewardship, and other themes. Customized audience discourses may enable better public and opinion leader buy-in, partly transcending polarization, since such leaders have a unique ability to help translate and promote these various discourses. In addition, eventual construction of a multi-dimensional map could optimize effective messaging and supportive coalitions. Otherwise, stalemate on climate-related policy and environmental security will continue, with increasingly likely catastrophic implications.


Corresponding author: Terrence M. O’Sullivan, University of Akron – Department of Political Science, 201 Olin Hall, Akron, OH 44325-1904, USA, Tel.: +330-972-5654, e-mail:

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Published Online: 2014-8-14
Published in Print: 2014-9-1

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