説得に果たす否定的思考および肯定的思考の役割

A role of negative and positive thoughts to persuade

深田 博己

広島大学心理学研究

Hiroshima Psychological Research

[PISSN] 1347-1619

[EISSN] 2759-0968

[NCID] AA11616129

The purpose of this study was to investigate a role of negative and positive thoughts to persuade, l b o experimental conditions (negative and positive thought conditions) were set. Immediately after the persuasion, subjects were instructed to think negatively or positively about the preceding persuasive message. In addition, a control condition was set where subjects were neither presented the persuasive message nor instructed to think. Subjects were 111 university students. 37 students were randomly assigned to each of three conditions. Experimental manipulation and measurements of dependent variables were conducted using three kinds of booklets. The result showed that negative thought instruction produced less cognitive attitude change toward the advocated position than positive thoughts instruction. It was clarified that negative thought instruction, compared to positive thought instruction, brought resistance to persuasion. The findings in this study suggested that persuasion-inhibiting effect of a forewarning may be mediated by an increase of negative thoughts and a decrease of positive thoughts.

説得

説得への抵抗

思考

否定的思考指示

肯定的思考指示 : persuasion

resistance to persuasion

thought

negative thought instruction

positive thought instruction

心理学 [ 140 ]

日本語

広島大学大学院教育学研究科心理学講座

Copyright by Author

[ISSN] 1347-1619

[NCID] AA11616129