Ville Mäkelä
Mohamed Khamis
Albrecht Schmidt
Florian Alt
ABSTRACT
Field studies on public displays can be difficult, expensive, and time-consuming. We investigate the feasibility of using virtual reality (VR) as a test-bed to evaluate deployments of public displays. Specifically, we investigate whether results from virtual field studies, conducted in a virtual public space, would match the results from a corresponding real-world setting. We report on two empirical user studies where we compared audience behavior around a virtual public display in the virtual world to audience behavior around a real public display. We found that virtual field studies can be a powerful research tool, as in both studies we observed largely similar behavior between the settings. We discuss the opportunities, challenges, and limitations of using virtual reality to conduct field studies, and provide lessons learned from our work that can help researchers decide whether to employ VR in their research and what factors to account for if doing so.
Supplemental Material
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- Robert Walter, Andreas Bulling, David Lindlbauer, Martin Schuessler, and Jörg Müller. 2015. Analyzing Visual Attention During Whole Body Interaction with Public Displays. In Proceedings of the 2015 ACM International Joint Conference on Pervasive and Ubiquitous Computing (UbiComp '15). ACM, NY, NY, USA, 1263--1267. DOI: http://dx.doi.org/10.1145/2750858.2804255Google ScholarDigital Library
- Julie R. Williamson and Daniel Sundén. 2015. Enter the Circle: Blending Spherical Displays and Playful Embedded Interaction in Public Spaces. In Proceedings of the 4th International Symposium on Pervasive Displays (PerDis '15). ACM, NY, NY, USA, 195--200. DOI: http://dx.doi.org/10.1145/2757710.2757731Google ScholarDigital Library
- Niels Wouters, John Downs, Mitchell Harrop, Travis Cox, Eduardo Oliveira, Sarah Webber, Frank Vetere, and Andrew Vande Moere. 2016. Uncovering the Honeypot Effect: How Audiences Engage with Public Interactive Systems. In Proceedings of the 2016 ACM Conference on Designing Interactive Systems (DIS '16). ACM, NY, NY, USA, 5--16. DOI: http://dx.doi.org/10.1145/2901790.2901796Google ScholarDigital Library
Index Terms
- Virtual Field Studies: Conducting Studies on Public Displays in Virtual Reality
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