Slava Novgorodov
Ido Guy
ABSTRACT
Product descriptions play an important role in the e-commerce ecosystem, conveying to buyers information about a merchandise they may purchase. Yet, on leading e-commerce websites, with high volumes of new items offered for sale every day, product descriptions are often lacking or missing altogether. Moreover, many descriptions include information that holds little value and sometimes even disrupts buyers, in an attempt to draw attention and purchases. In this work, we suggest to mitigate these issues by generating short crowd-based product descriptions from user reviews . We apply an extractive approach, where review sentences are used in their original form to compose the product description. At the core of our method is a supervised approach to identify candidate review sentences suitable to be used as part of a description. Our analysis, based on data from both the Fashion and Motors domains, reveals the top reasons for review sentences being unsuitable for the product's description and these are used, in turn, as part of a deep multi-task learning architecture. We then diversify the set of candidates by removing redundancies and, at the final step, select the top candidates to be included in the description. We compare different methods for each step and also conduct an end-to-end evaluation, based on rating from professional annotators, showing the generated descriptions are of high quality.
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