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Discriminating the relevance of web search results with measures of pupil size

Published:04 April 2009Publication History

ABSTRACT

The overwhelming amount of information on the web makes it critical for users to quickly and accurately evaluate the relevance of content. Here we tested whether pupil size can be used to discriminate the perceived relevance of web search results. Our findings revealed that measures of pupil size carry information that can be used to discriminate the relevance of text and image web search results, but the low signal-to-noise ratio poses challenges that need to be overcome when using this technique in naturalistic settings. Despite these challenges, our findings highlight the promise that pupillometry has as a technique that can be used to assess interest and relevance in web interaction in a non-intrusive and objective way.

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      cover image ACM Conferences
      CHI '09: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
      April 2009
      2426 pages
      ISBN:9781605582467
      DOI:10.1145/1518701

      Copyright © 2009 ACM

      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 4 April 2009

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      CHI '09 Paper Acceptance Rate277of1,130submissions,25%Overall Acceptance Rate6,199of26,314submissions,24%

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