J Korean Acad Nurs Adm. 2015 Jan;21(1):10-19. Korean.
Published online Jan 31, 2015.
Copyright © 2015 Korean Academy of Nursing Administration
Original Article

The Effects of Positive Psychological Capital, Organizational Commitment, Customer Orientation in Clinical Nurses

In Suk Kim,1 Ryu Bin Seo,2 Bok Nam Kim,3 and A Ri Min4
    • 1Department of Nursing · Nursing Policy Research Institute, Yonsei University, Korea.
    • 2Seoul Women's College of Nursing, Korea.
    • 3Department of Nursing Science, Daegu Health College, Korea.
    • 4Graduate School, University of Illinois at Chicago College of Nursing, Korea.
Received September 20, 2014; Revised December 22, 2014; Accepted January 20, 2015.

This is an open access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

Purpose

This study was designed to assess the degree of Positive psychological capital, Organizational commitment, Customer orientation of clinical nurses, and to identify correlations between these variables.

Methods

Participants were 230 nurses working in three hospitals located in Seoul. Data were analyzed using descriptive statistics, t-test, ANOVA, Scheffé test, Pearson Correlation, and Multiple Regression.

Results

Mean scores were 3.32 (5 point scale) for Positive psychological capital, 3.03 (5 point scale) for Organizational commitment, 3.71 (5 point scale) for Customer orientation. Positive psychological capital correlated positively with Organizational commitment (r=.29, p<.001) and Customer orientation (r=.58, p<.001). Organizational commitment correlated positively with Customer orientation (r=.28, p<.001). Positive psychological capital had a significant influence on Customer orientation. and these combinations explained 34.2% of the variance in Customer orientation (F=25.68, p<.001). Organizational commitment had a mediating effect between Positive psychological capital and Customer orientation.

Conclusion

The results of this study suggest a need for strategies to improve Customer orientation by enhancing the Positive psychological capital of nurses. Furthermore, study to develop and apply a Positive psychological capital promotion program should be conducted.

Keywords
Positive psychological capital; Organizational commitment; Customer orientation

Tables

Table 1
Differences in Positive Psychological Capital, Organizational Commitment, and Customer Orientation according to characteristics of Participants

Table 2
Mean Scores for Positive Psychological Capital, Organizational Commitment, Customer Orientation (N=230)

Table 3
Correlation between Positive Psychological Capital and Organizational Commitment, Customer Orientation

Table 4
Regression Analysis for Positive Psychological Capital, Organizational Commitment, Customer Orientation

Table 5
Effect on Parameters of the Organization Commitment of Customer Directivity and Positive Psychological Capital

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