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Vacation co-creation: the case of Chinese family travelers

Xiaoxiao Fu (Rosen College of Hospitality Management, University of Central Florida, Orlando, Florida, USA)
Xinran Lehto (School of Hospitality and Tourism Management, College of Health and Human Sciences, Purdue University, West Lafayette, Indiana, USA)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 12 February 2018

1005

Abstract

Purpose

The purpose of this study is to provide a nuanced understanding of Chinese family tourists’ value co-creation by examining three important aspects of family vacation: What do families do during vacation? How do they make meaning of what they do? Do travelers’ role identities within their families play a role in the value creation process?

Design/methodology/approach

Upon reviewing related theoretical work, the authors undertook a mixed-method study consisting of both survey data and in-depth interviews.

Findings

The analysis revealed three clusters of family interactional content, including We open and share our worlds, We build knowledge and skills and We co-create and co-evaluate, and five clusters of family travelers, including Outdoor enthusiasts, Socializers, Nature lovers, Culture admirers and Relaxation seekers. Family roles, life situations and destination environments also interfaced with family activity participation and family conversations. A family vacation value co-creation process framework with four propositions was, thus, proposed.

Research limitations/implications

Further exploration and validation of the proposed framework and propositions which emerged from the findings of this study are needed. Impacts of various family types and relational dynamics also warrant future investigation.

Practical implications

The results of family interactional and relational well-being facilitated by family vacation are pertinent to academia, industry and public policy-making.

Social implications

Family vacation can be a positive intervention for the creation of family value and a means of meaning-making. Programs that integrate multiple family roles and address family-level value propositions would be collectively enriching.

Originality/value

The current study initiated a pioneering investigation by providing a depiction of how family travelers experience and make sense of a shared tourism experience, along with their value perceptions in such a co-created consumptive scenario.

Keywords

Citation

Fu, X. and Lehto, X. (2018), "Vacation co-creation: the case of Chinese family travelers", International Journal of Contemporary Hospitality Management, Vol. 30 No. 2, pp. 980-1000. https://doi.org/10.1108/IJCHM-09-2016-0533

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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