Cope's and the Promotion of Tobacco in Victorian England

Observes that even in the nineteenth century the advertising of products was an important issue. Presents a case study of a small family firm of this time (Cope's) which was involved in the sale of tobacco and its related goods. Cope's went on to become a national institution, went public in 1885, before being swallowed up by Gallagher's in 1952. Looks at branding and standardizing in this era and shows how Cope's were leaders in this field making them a very prosperous concern indeed.