Reinventing Strategic Planning
John C. Camillus
(Professor of Strategic Management in the Katz Graduate School of Business, University of Pittsburgh.)
627
Abstract
If there is any consensus on the nature of the management challenge today, it is that business environments are more dynamic, competitive, and unpredictable than ever before and that businesses have to be more flexible, organic, and innovative in how they structure themselves. Different environmental characteristics and different organizational forms require new and different ways of defining business strategy.
Citation
Camillus, J.C. (1996), "Reinventing Strategic Planning", Strategy & Leadership, Vol. 24 No. 3, pp. 6-12. https://doi.org/10.1108/eb054552
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited