New global strategies for competitive advantage
7806
Abstract
Why do some nations win or lose a share of world trade? Michael Porter, author of the two most widely quoted books on strategic management, has just published a masterful new book, The Competitive Advantage of Nations, which offers a theory to explain the triumph of some nations in some markets.
Citation
Porter, M.E. (1990), "New global strategies for competitive advantage", Planning Review, Vol. 18 No. 3, pp. 4-14. https://doi.org/10.1108/eb054287
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited