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Institutional Change in Retailing: A Review and Synthesis

Stephen Brown (University of Ulster)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 June 1987

4226

Abstract

Three basic approaches to retail institutional change can be discerned in the last 30 years. The first contends that institutional evolution is a function of developments in the socio‐economic environment. The second argues that change occurs in a cyclical fashion. The third considers inter‐institutional conflict to be the mainspring of retail change. None of those approaches is found to be entirely satisfactory, and a series of combination theories has been posited. It is argued that regional institutional change is the result of environmental forces and a cycle‐like sequence of inter‐institutional conflict.

Keywords

Citation

Brown, S. (1987), "Institutional Change in Retailing: A Review and Synthesis", European Journal of Marketing, Vol. 21 No. 6, pp. 5-36. https://doi.org/10.1108/EUM0000000004701

Publisher

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MCB UP Ltd

Copyright © 1987, MCB UP Limited

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