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Farmer preferences regarding durum wheat contracts in Italy: a discrete choice experiment

Gustavo Magalhães de Oliveira (Center for Organization Studies (CORS), School of Economics, Business and Accounting (FEA), University of São Paulo (USP), São Paulo, Brazil)
Gaetano Martino (Department of Agricultural, Food and Environmental Sciences, University of Perugia, Perugia, Italy)
Stefano Ciliberti (Department of Agricultural, Food and Environmental Sciences, University of Perugia, Perugia, Italy)
Angelo Frascarelli (Department of Agricultural, Food and Environmental Sciences, University of Perugia, Perugia, Italy)
Gabriele Chiodini (Department of Agricultural, Food and Environmental Sciences, University of Perugia, Perugia, Italy)

British Food Journal

ISSN: 0007-070X

Article publication date: 30 April 2021

Issue publication date: 2 November 2021

311

Abstract

Purpose

This study aims to investigate farmer preferences regarding sales contracts for durum wheat in Italy.

Design/methodology/approach

The authors consider that contracts are formed by an organisational entity that is in charge of transferring decision and property rights based on reductions in transaction costs. The empirical analysis presents a discrete choice experiment with three distinct models that was performed by a survey of 160 wheat farmers in southern Italy.

Findings

The results show that contractual terms affect the probability of both a contract being signed and allocating decision rights due to their effects on price, technology and quality.

Practical implications

This study provides some insights on which contractual attributes could support the wider use of contracts along the durum wheat supply chain in Italy.

Originality/value

The paper reveals that contracts are relevant not only to the coordination of agri-food chains because of price stabilisation but also due to their impacts on technology and quality strategies.

Keywords

Acknowledgements

This study was financed by the project “Improving sustainability through organizational efficiency in agri - food chain” - Measure 16 “Cooperation” of the Regione Umbria Rural Development Program 2014-2020 for Operational Groups (in the sense of Art. 56 of Reg.1305/2013).Declarations of interest: none

Citation

Oliveira, G.M.d., Martino, G., Ciliberti, S., Frascarelli, A. and Chiodini, G. (2021), "Farmer preferences regarding durum wheat contracts in Italy: a discrete choice experiment", British Food Journal, Vol. 123 No. 12, pp. 4017-4029. https://doi.org/10.1108/BFJ-09-2020-0876

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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