3DTV as a social platform for communication and interaction
Abstract
Purpose
The purpose of this paper is to present a predictive model of attitudes toward 3DTV.
Design/methodology/approach
Structural equation modeling is used to construct a predictive model of attitudes toward 3DTV. Individuals' responses to questions about attitude and intention to use 3DTV were collected and analyzed.
Findings
The model shows significant roles for social presence and flow, both of which affect attitude as well as perceived usefulness and perceived enjoyment. This set of factors is a key to users' expectations of 3DTV. Given the significant role of social presence, the study attempts to conceptualize social presence in the 3DTV context.
Research limitations/implications
The findings imply that social presence may be enhanced by illusions of advanced technical manipulation, but it can be more effectively enhanced by a sense of belonging or emotional connection.
Practical implications
Specific design features and characteristics of 3DTV services can be utilized to achieve meaningful social presence.
Originality/value
The proposed model brings together extant research on 3DTV and supports eventual 3D acceptance.
Keywords
Citation
Shin, D. (2012), "3DTV as a social platform for communication and interaction", Information Technology & People, Vol. 25 No. 1, pp. 55-80. https://doi.org/10.1108/09593841211204344
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited