Welcome to World 2.0: the new digital ecosystem
Abstract
Purpose
The purpose of this paper is to introduce and describe World 2.0; the interactive, hyper‐connected, immersive, collaborative online ecosystem.
Design/methodology/approach
The paper reviews paradigm shifts in technology and the internet that transform the world of business and innovation.
Findings
The author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation.
Practical implications
The article provides managers and professionals strategies for innovation in the World 2.0 ecosystem.
Originality/value
The concept of World 2.0 provides managers and professionals a fresh perspective and an integrative vision of the twenty‐first century business and innovation landscape.
Keywords
Citation
Karakas, F. (2009), "Welcome to World 2.0: the new digital ecosystem", Journal of Business Strategy, Vol. 30 No. 4, pp. 23-30. https://doi.org/10.1108/02756660910972622
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited