International Outlook of US‐based Franchisers
Abstract
Many US‐based franchisers have expanded into international markets during the past two decades. However, a vast majority is still confined to the domestic market. Domestic franchisers are focused on and their international outlook is examined. In particular, the reasons why most US franchisers have not extended internationally, the extent of their disposition towards overseas expansion, and the attributes associated with prospective future international franchisers are explored.
Keywords
Citation
Aydin, N. and Kacker, M. (1990), "International Outlook of US‐based Franchisers", International Marketing Review, Vol. 7 No. 2. https://doi.org/10.1108/02651339010143381
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited