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Web 3.0 technology: It's the business!

Strategic Direction

ISSN: 0258-0543

Article publication date: 8 February 2013

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Any business that dismissed social networking as irrelevant has probably already suffered as a result. In today's competitive economy, the virtual world is as important, if not more important than the physical world. When Rheingold defined the term “virtual community” in 1993 it is doubtful that anyone other than a few visionaries realized how important virtual communities would become. It would now be difficult to imagine a world without Facebook, Twitter, Youtube or LinkedIn, yet the earliest of these (LinkedIn) was started only ten years ago and the most recent, Twitter, only started filling the digital airways with tweets in 2006.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Keywords

Citation

(2013), "Web 3.0 technology: It's the business!", Strategic Direction, Vol. 29 No. 3, pp. 8-10. https://doi.org/10.1108/02580541311304571

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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