Abstract
This paper examines the varied empirical findings of the relationship between firm, individual characteristics, and foreign entry expansion behavior. The results support the view that such activity is neither exclusively determined by structural or managerial factors and is really the result of interaction between both types of variables. The paper proposes that foreign entry and expansion can best be understood as an adoption of innovation-type behavior.
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*Stan D. Reid is an Assistant Professor of International Marketing and Marketing Management at the School of Management, Syracuse University. His research and publication interests are concerned primarily with theory and methodological issues associated with decision making in export behavior, consumer information, acquisition and usage, and bargaining between the nation-state and the multinational firm. His research has been published in Journal of Marketing Research and in the proceedings of the American Marketing Association, Association for Consumer Research, Academy of Marketing Science, Canadian Association of Administrative Sciences, and others.
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Reid, S. The Decision-Maker and Export Entry and Expansion. J Int Bus Stud 12, 101–112 (1981). https://doi.org/10.1057/palgrave.jibs.8490581
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DOI: https://doi.org/10.1057/palgrave.jibs.8490581