Engineering efficient electrode–electrolyte interfaces for the hydrogen evolution and oxidation reactions (HOR/HER) is central to the growing hydrogen economy. Existing descriptors for HOR/HER catalysts focused on species that could directly impact the immediate micro-environment of surface-mediated reactions, such as the binding energies of adsorbates. In this work, we demonstrate that bulky organic cations, such as tetrapropyl ammonium, are able to induce a long-range structure of interfacial water molecules and enhance the HOR/HER kinetics even though they are located outside the outer Helmholtz plane. Through a combination of electrokinetic analysis, molecular dynamics and in situ spectroscopic investigations, we propose that the structure-making ability of bulky hydrophobic cations promotes the formation of hydrogen-bonded water chains connecting the electrode surface to the bulk electrolyte. In alkaline electrolytes, the HOR/HER involve the activation of interfacial water by donating or abstracting protons. The structural diffusion mechanism of protons in aqueous electrolytes enables water molecules and cations located at a distance from the electrode to influence surface-mediated reactions. The findings reported in this work highlight the prospect of leveraging the nonlocal mechanism to enhance electrocatalytic performance.