A series of nonlinear optical (NLO) chromophores a–d bearing thieno[3,2-b]thiophene (TT) as the conjugated bridge or the lateral moiety have been synthesized and investigated. These chromophores display the same julolidinyl-based electron donor, but different electron acceptors (i.e., 2-dicyanomethylene-3-cyano-4-methyl-2,5-dihydrofuran, TCF, or malononitrile). The solvatochromic behavior, thermal stability and electrochemical properties were evaluated to study the structure–property relationships. The solvent dependence of dipole moment (μ), static polarizability (α), hyperpolarizability (β) and bond length alternation (BLA) of all chromophores was demonstrated by density functional theory (DFT) calculations. Upon using the D–A–π–A structure, the blue-shifted phenomenon and substantially enhanced microscopic NLO properties of chromophore d were obtained. The electrooptic coefficient (r₃₃) of chromophore a (94 pm V⁻¹ at 1.31 μm) was four times higher than that of chromophore b (∼20 pm V⁻¹), while the calculated hyperpolarizability (β) of chromophore b was five times larger with respect to chromophore a. All the results demonstrated that the TT unit is a highly efficient conjugated bridge, and it has some electronical and sterical effects on macroscopic electrooptic (EO) activity when it is used as the lateral moiety. Guidelines can be proposed for the design of a new series of guest–host polymers including julolidinyl-based chromophores with a TT moiety, which could be useful in organic EO device fabrication.