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Psychology

Inducing green behaviour

Nature Climate Change volume 3, pages 100–101 (2013)Cite this article

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Economic arguments, such as saving money, are often used to promote pro-environmental actions — for example, reducing energy use. However, research shows that people's environmental motives are sometimes better drivers of behavioural change.

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Authors and Affiliations

  1. John Thøgersen is in the Department of Business Administration, School of Business and Social Sciences, Aarhus University, Bartholins Allé 10, Building 1327–124, 8000 Aarhus C, Denmark,

    John Thøgersen

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  1. John Thøgersen
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Correspondence to John Thøgersen.

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Thøgersen, J. Inducing green behaviour. Nature Clim Change 3, 100–101 (2013). https://doi.org/10.1038/nclimate1808

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