Abstract
IN a pamphlet entitled “Whither Public Relations Work ?” Dr. William A. Hamor, of the Mellon Institute of Industrial Research, Pittsburgh, emphasises the need of accumulations of facts about the social structure upon which public relations work rests, in order that the principles evolved will not crumble through faulty foundation work and therefore discourage this highly important managemental aid of the future. The development of such a science as sociology, especially for application in the province of public relations, requires investigators who are willing to achieve a thoroughly disinterested point of view toward the whole life of society for the purposes of their work. It is to be hoped that the day will soon come when an organisation may be established in which far-sighted social science research of a type corresponding in importance to physical science investigation may be carried forward extensively with the co-operation of management. When sociology has reached that plane of development, much of the guess-work that is now necessary-? much of that costly element of chance?will gradually be eliminated from management as a whole as well as from the direction of public relations activities.
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Public Relations Work. Nature 136, 366 (1935). https://doi.org/10.1038/136366a0
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DOI: https://doi.org/10.1038/136366a0