Crossref Citations
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MacCoun, Robert
2003.
Choice, Behavioural Economics and Addiction.
p.
383.
Published online by Cambridge University Press: 04 February 2010
Heyman makes a convincing case that a melioration choice strategy is sufficient to produce addictive behavior. But given a plethora of addiction theories, the question is whether melioration theory is superior to rivals more sophisticated than a simple disease model or operant conditioning account. Heyman offers little direct evidence that melioration actually causes the addictions we observe.