Elsevier

Social Science & Medicine

Volume 119, October 2014, Pages 45-52
Social Science & Medicine

All gates lead to smoking: The ‘gateway theory’, e-cigarettes and the remaking of nicotine

https://doi.org/10.1016/j.socscimed.2014.08.016Get rights and content

Highlights

  • The gateway theory is a product of academic, media and popular accounts of drug use.

  • Its influence continues to be felt in recent debates about electronic cigarettes.

  • The ‘gateway’ has been transformed from a descriptive to a predictive model.

  • Via the theory, nicotine is constituted as simultaneously ‘soft’ and ‘hard’.

Abstract

The idea that drug use in ‘softer’ forms leads to ‘harder’ drug use lies at the heart of the gateway theory, one of the most influential models of drug use of the twentieth century. Although hotly contested, the notion of the ‘gateway drug’ continues to rear its head in discussions of drug use—most recently in the context of electronic cigarettes. Based on a critical reading of a range of texts, including scholarly literature and media reports, we explore the history and gestation of the gateway theory, highlighting the ways in which intersections between academic, media and popular accounts actively produced the concept. Arguing that the theory has been critical in maintaining the distinction between ‘soft’ and ‘hard’ drugs, we turn to its distinctive iteration in the context of debates about e-cigarettes. We show that the notion of the ‘gateway’ has been transformed from a descriptive to a predictive model, one in which nicotine is constituted as simultaneously ‘soft’ and ‘hard’—as both relatively innocuous and incontrovertibly harmful.

Introduction

The idea that drug use in ostensibly harmless forms engenders more harmful drug use took hold in the twentieth century in tandem with increasing efforts to regulate and restrict drugs, reaching its epitome in the ‘gateway theory’ (also known as the ‘gateway hypothesis’). As its name suggests, the assumption at the heart of this concept is that certain drugs act as a ‘gateway’ to the usage of other drugs. This notion is readily invoked in discussions of a variety of substances, from cigarettes and alcohol, to cannabis and solvents. It has also featured prominently in debates about newer products such as electronic cigarettes (or ‘e-cigarettes’). However, although a seemingly straightforward theory, it is one with a complicated gestation and history.

In this paper we explore the history of this concept, highlighting the intersections between academic, media and popular accounts. We focus on the role of the gateway theory in not just describing relationships between forms of drug use but in categorizing different drugs and constituting them as harmful in particular ways. Our interest in the gateway theory and its effects on public discourse about drugs has been provoked by the debates about e-cigarettes and their relationship to smoking. As we aim to show in the second half of the paper, while the argument that e-cigarette use could lead to young people taking up smoking explicitly deploys the gateway theory, it is also quite different from earlier claims about ‘soft’ drugs as a stepping stone to ‘hard’ drugs.

Our exploration of the gateway theory and its re-emergence in debates about e-cigarettes is based on a critical reading of a range of texts, including scholarly literature and media accounts. Academic and policy literature on the gateway theory was found through searches of Google Scholar and media accounts were found through a search of LexisNexis. We also conducted Google Scholar searches to explore the literature discussing e-cigarettes in the context of gateway usage, along with broader Google searches to examine the ways the term ‘gateway’ is currently being employed in the media—both in accounts of e-cigarettes and beyond them.

The analysis that follows is not intended to represent a comprehensive review of the literature on this topic, although we have tried to conduct our search of the relevant bodies of literature in a reasonably organized and logical fashion (further detail is provided in the relevant sections below). Importantly, our goal is not to prove or disprove the veracity of the gateway theory; instead, our approach to this subject matter is influenced by material-semiotic approaches which take account of the role of both signs and things in the production of reality (e.g. Latour, 2007, Fraser and Valentine, 2008, Law, 2009). As Law (2009, p. 142) observes, “If all the world is relational, then so too are texts. They come from somewhere and tell particular stories about particular relations”. It is these stories we aim to explicate in the paper, focusing particularly on the ways that the concept has been continuously dismantled, reassembled and reappropriated, and its critical role in producing the notion of drug harms.

Section snippets

The origins of the gateway theory

Any consideration of the origins of the gateway theory must attend to its predecessor, the ‘stepping stone theory’, which formed the backdrop against which the notion of the ‘gateway drug’ emerged. The origins of the ‘stepping stone’ view of drugs are obscure, and sources attribute its roots differently. According to Sifanek and Kaplan (1995), the notion was initially articulated in a pamphlet printed by the U.S. Bureau of Narcotics in 1965 and asserted that drug users who begin with cannabis

Academic and policy literature on the gateway theory

Interest in the idea of the ‘gateway theory’ or ‘gateway drugs’ has flourished over the past three decades amongst researchers, clinicians and policy makers. Although it is beyond the scope of this paper to attempt a detailed analysis of the concept in the academic and policy literature, in an attempt to identify broad trends, we conducted Google Scholar searches of both terms in May 2014, limiting ourselves to documents published between 1975 and 2000, which arguably represents the concept's

The gateway theory and conceptions of ‘hard’ and ‘soft’ drugs

Questions of causality aside, there is empirical support for a patterned sequence in drug use in western countries, although this pattern is certainly not universal (see Degenhardt et al., 2010, Vanyukov et al., 2012). However, what does this actually tell us about drug use beyond the fact that some users tend to experiment with different types of drugs? In many respects, the gateway theory is a kind of epidemiological “black box” (Peretti-Watel, 2011). As Vanyukov et al. (2012, p. S5) observe,

The seductiveness of the ‘gateway’ trope: the media's uptake of the concept

As the preceding account makes clear, the notion of the ‘gateway drug’ was never a purely academic concept, but rather a hybrid of political, popular and academic accounts. The media has therefore had an important role to play in disseminating and popularizing the term. A LexisNexis search of media references to “gateway AND drug” in October 2013 placed the first reference to the concept in a Washington Post article in 1985 discussing DuPont's book (Weber, 1985). “Gateway drugs” were also

The resurrection of the gateway theory in e-cigarettes

Electronic cigarettes are a product launched in 2006 by a Chinese electronics company. While some models resemble cigarettes, they do not involve combustion but are battery-powered devices that deliver nicotine via an inhaled mist. Opinion on e-cigarettes has quickly polarized. While some tobacco harm reduction advocates have embraced e-cigarettes as a safer alternative to smoking cigarettes, for many working in the field of tobacco control they are merely the latest incarnation of the tobacco

Nicotine and reconceptualizations of ‘hardness’

Another notable difference in invocations of the ‘gateway’ in the context of e-cigarettes is the general absence of any reference to the concept's initial orientation towards illicit drugs, where gateway drugs induce a continuous movement towards ‘harder’ drugs (however that be defined). Only rarely is the specter of escalating drug abuse invoked—and such speculation is limited to media reports. For example, a recent NBC news article on e-cigarettes discusses a “life-long marijuana user” who

Conclusion

Although the concept of the gateway theory is often treated as a straightforward scientific theory, its emergence is rather more complicated. In effect, it is a hybrid of popular, academic and media accounts—a construct retroactively assembled rather than one initially articulated as a coherent theory. We have argued that what the gateway theory is and what it means is neither fixed nor stable. However, rather than detracting from its utility, this instability has been central to the continued

Acknowledgments

This article was inspired in part by conversations with Michael Mair about current deployments of the gateway theory in relation to e-cigarettes, Miley Cyrus, etc. We are extremely grateful to the two anonymous Social Science and Medicine reviewers, both of whom provided invaluable feedback that influenced the direction of the arguments presented in the paper.

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      In turn, this escalation is conceived hierarchically: variously from ‘softer’ to ‘harder’ — from less to more risky, harmful, addictive, potent, or intoxicating substances and/or modes of usage (again, such classifications are employed differentially in the pursuit of varying political and epistemic priorities) (Kandel, 2002; Etter, 2018; Bell & Keane, 2014: 48). Significantly, where tobacco was once conceived as the ‘gateway drug’ common to almost every other form of substance use, this relationship has shifted over the past decade, with nicotine increasingly understood as a dangerously addictive drug in itself, and smoking progressively ‘denormalised’ (Bell et al., 2010); so much so that reverse-gateways (e.g. from cannabis to tobacco smoking and e-cigarettes) have been posited and investigated (Bell & Keane, 2014: 50; Patton et al., 2005; Weinberger et al., 2020; Wong et al., 2020). The motor of such escalation underpinning the gateway effect involves manifold possibilities, for example: 1) drug A activates a neural pathway that leads to the appetite for drug B; 2) tolerance of drug A leads to an escalation of dose met by drug B; 3) use of drug A reduces the inhibition to try drug B; 4) use of drug A engenders the social conditions (e.g. mixing in different circles to obtain supply and/or (re)normalising the use of certain substances) which leads to a greater likelihood of using drug B (see, variously, analyses by Vankuyov et al., 2012; Kandel & Kandel, 2014; Philips, 2015; Etter, 2018; Chapman, Bareham, & Maziak, 2019).

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