Elsevier

NeuroImage

Volume 24, Issue 4, 15 February 2005, Pages 1147-1153
NeuroImage

Seeing John Malkovich: the neural substrates of person categorization

https://doi.org/10.1016/j.neuroimage.2004.10.032Get rights and content

Abstract

Neuroimaging data have implicated regions of the ventral temporal cortex (e.g., fusiform gyrus) as functionally important in face recognition. Recent evidence, however, suggests that these regions are not face-specific, but rather reflect subordinate-level categorical processing underpinned by perceptual expertise. Moreover, when people possess expertise for a particular class of stimuli (e.g., faces), subordinate-level identification is thought to be an automatic process. To investigate the neural substrates of person construal, we used functional magnetic resonance imaging (fMRI) to contrast brain activity while participants judged faces at different levels of semantic specificity (i.e., identity vs. occupation). The results revealed that participants were quicker to access identity than occupational knowledge. In addition, greater activity was observed in bilateral regions of the fusiform gyrus on identity than occupation trials. Taken together, these findings support the viewpoint that person construal is characterized by the ability to access subordinate-level semantic information about people, a capacity that is underpinned by neural activity in discrete regions of the ventral temporal cortex.

Section snippets

Participants and design

Thirteen participants (6 males, mean age = 24 years) completed the study for course credit or $10. All participants were right-handed, reported no significant abnormal neurological history, and had normal or corrected-to-normal visual acuity. Informed written consent for all participants was obtained prior to the experiment in accordance with the guidelines established by the Committee for the Protection of Human Subjects at Dartmouth College. The experiment had a single factor (level of

Results

Behavioral data collected during scanning showed no difference in the accuracy [t(12) < 1, ns] of participants' responses [respective M's: occupation = 82.7%; identity = 82.3%]. There was, however, a difference in the time taken to make a correct response [t(12) = 3.16, P < 0.01], such that responses were faster on identity than occupation trials (respective M's: 765 ms vs. 853 ms).

To examine the neural correlates of person construal, we compared the BOLD response associated with identity

General discussion

The current behavioral results corroborate the contention that, at least for famous faces, the entry point for person recognition is at the level of a unique identifier (Tanaka, 2001, Tarr and Gauthier, 2000). Participants were quicker to access the identity than the occupation of a collection of famous individuals, thereby suggesting that person construal is automatized at the exemplar level of categorical abstraction. This result is at odds with serial models of face processing. The

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