The appraisal and management of uncertainty: Implications for information-retrieval systems

https://doi.org/10.1016/j.ipm.2013.06.002Get rights and content

Highlights

  • We review the prevailing discourse around the concept of uncertainty.

  • We describe a communication-based theory of uncertainty management.

  • We explore how this theory can inform the design of information-retrieval systems.

Abstract

Uncertainty is an important idea in information-retrieval (IR) research, but the concept has yet to be fully elaborated and explored. Common assumptions about uncertainty are (a) that it is a negative (anxiety-producing) state and (b) that it will be reduced through information search and retrieval. Research in the domain of uncertainty in illness, however, has demonstrated that uncertainty is a complex phenomenon that shares a complicated relationship with information. Past research on people living with HIV and individuals who have tested positive for genetic risk for different illnesses has revealed that information and the reduction of uncertainty can, in fact, produce anxiety, and that maintaining uncertainty can be associated with optimism and hope. We review the theory of communication and uncertainty management and offer nine principles based on that theoretical work that can be used to influence IR system design. The principles reflect a view of uncertainty as a multi-faceted and dynamic experience, one subject to ongoing appraisal and management efforts that include interaction with and use of information in a variety of forms.

Introduction

Generally speaking, information retrieval (IR) encapsulates various activities and processes associated with acquiring information from some source (Norton, 2000). The design and use of computerized IR systems – those tools that organize, represent, and provide a means to access information electronically – have always been defining interests of the library and information science (LIS) field. Over the last 50 years, different discourses on the analysis, design, and use of IR systems have emerged. In particular, scholars interested in understanding the nature and characteristics of the IR field often describe two different “orientations” or “perspectives” apparent in the accumulated literature. The first has been labeled in a number of different ways, including the “physical paradigm” (Ellis, 1992) and the “experimental mainstream tradition” (Ingwersen, 1996). At its core is the study of different IR methods – algorithms, indexes, vocabularies, representation techniques, and so on – through the use of experimental procedures in highly controlled settings. This perspective most clearly is manifested in what Ellis (1984) earlier called the IR model of a retrieval situation and what Bates (1989) later termed the classic model of IR.

The second perspective on IR research is characterized by its focus on people, their cognitive activities and accompanying affective states, and how those states and activities can be represented in IR systems. Ellis (1992) referred to it as a “cognitive paradigm” and Ingwersen (1996) spoke of a “user-oriented tradition.” Ellis (1992) explained that work grounded in this alternative approach is “united by the underlying theme that an information retrieval system should reflect in its operations, in some way or other, the cognitive world of the user” (p. 53). Ingwersen (1996) described it as a younger tradition, one “rooted in communication theory and socio-psychological methodologies” (p. 11) in which “information is understood as a result of human interpretation of data sources during communication and information interaction” (p. 12).

It is to this body of work on user-oriented approaches to IR that we seek to contribute a perspective on uncertainty from beyond the LIS field. The body of theoretical work we bring to this discussion was developed largely in the domain of health communication, specifically in studies focused on the role of communication and information in the management of health and illness. As we explain in the following, our perspective on uncertainty differs from many prevailing ideas and as such, may help cast a different light on users, IR systems, and interactions between the two. Our central thesis is that uncertainty is not something inherently negative, nor is it something always sought to be eliminated or resolved; rather, uncertainty is an object of ongoing appraisal and management. The goal of this paper is to describe how thinking about uncertainty, appraisal, emotion, and communication can influence ideas about IR systems. In the following sections, we (a) provide a brief overview of the prevailing discourse around uncertainty in the fields of communication and LIS, (b) describe a communication-based theory of uncertainty management, and (c) explore how uncertainty management principles can influence the analysis and design of IR systems. Over the course of our discussion we will use the expressions “information behavior,” “information seeking,” and “information searching” as Wilson (2000) defined them, information behavior accounting for the “totality of human behavior in relation to sources and channels of information,” information seeking referring to the “purposive seeking for information as a consequence of a need to satisfy some goal,” and information searching as the “‘micro-level’ of behavior employed by the searcher in interacting with information systems of all kinds” (p. 49).

Section snippets

On the nature of uncertainty in communication and LIS

Uncertainty frequently is described as an anxiety-producing cognitive state that is managed through information-seeking behaviors (Berger and Bradac, 1982, Gudykunst, 1995, Kuhlthau, 2004). People may want to reduce the uncertainty they experience about many things: behaviors of their relational partners (Knobloch & Solomon, 2002); symptoms that signal an illness (Mishel, 1988); inconclusive disease screening results (Sah, Elias, & Ariely, 2013); rules and responsibilities in families,

A theory of communication and uncertainty management

Working in the context of HIV at a time when treatments and outcomes for the disease were rapidly evolving, Brashers and colleagues developed a theory to explain the role of communication and psychological processes involved in managing the experience of uncertainty (Brashers, 2001, Brashers, 2007, Brashers et al., 2000). This theory elaborates uncertainty in illness theory (Mishel, 1988, Mishel, 1990) and the theory of stress, appraisal, and coping (Lazarus & Folkman, 1984), and complements

Implications of the theory of communication and uncertainty management for IR systems design

Considering broader conceptions of uncertainty and how it is managed invites us to think about implications for the design of IR systems. As the previous cases suggest, uncertainty may need to be supported by information searching, or incorporated into decision-making and problem-solving challenges. The following nine principles, which we have also discussed elsewhere (see Hogan & Brashers, 2009), provide a starting point from which to incorporate ideas of uncertainty management into IR systems.

Conclusion

The ideas presented here challenge a conventional wisdom; that uncertainty leads to information seeking and searching, which leads to uncertainty reduction. People can have multiple goals for managing uncertainty, including reducing it, increasing it, or maintaining it. And because they may be experiencing multiple sources of uncertainty, IR system users may have multiple goals, for example, wanting to acquire information about one topic while avoiding information about another. It may be that

References (71)

  • P. Vakkari

    Task complexity, problem structure and information actions: Integrating studies on information seeking and retrieval

    Information Processing and Management

    (1999)
  • T.D. Wilson

    Exploring models of information behaviour: The ‘uncertainty’ project

    Information Processing and Management

    (1999)
  • W.A. Afifi et al.

    Avoidance among adolescents in conversations about their parents’ relationship: Applying the theory of motivated information management

    Journal of Social and Personal Relationships

    (2009)
  • W.A. Afifi et al.

    Expanding the role of emotion in the theory of motivated information management

  • W.A. Afifi et al.

    Toward a theory of motivated information management

    Communication Theory

    (2004)
  • W.A. Afifi

    Uncertainty and information management in interpersonal contexts

  • R.M. Alvarez

    Information and elections

    (1997)
  • T.D. Anderson

    Uncertainty in action: Observing information seeking within the creative processes of scholarly research

    Information Research

    (2006)
  • A.S. Babrow

    Uncertainty, value, communication, and problematic integration

    Journal of Communication

    (2001)
  • A.S. Babrow et al.

    The many meanings of uncertainty in illness: Toward a systematic accounting

    Health Communication

    (1998)
  • A.S. Babrow et al.

    Generally unseen challenges in uncertainty management: An application of problematic integration theory

  • M. Bates

    The design of browsing and berrypicking techniques for the online search interface

    Online Review

    (1989)
  • L.A. Baxter et al.

    Reclaiming uncertainty: The formation of new meanings

  • C.R. Berger et al.

    Language and social knowledge

    (1982)
  • C.S. Bloss et al.

    Direct-to-consumer personalized genomic testing

    Human Molecular Genetics

    (2011)
  • D.E. Brashers

    Communication and uncertainty management

    Journal of Communication

    (2001)
  • D.E. Brashers et al.

    Information seeking and avoiding in health contexts

    Human Communication Research

    (2002)
  • D.E. Brashers et al.

    Managing uncertainty about illness: Healthcare providers as credible authorities

  • D.E. Brashers et al.

    “In an important way, I did die”. Uncertainty and revival among persons living with HIV or AIDS

    AIDS Care

    (1999)
  • D.E. Brashers et al.

    Social support and the management of uncertainty for people living with HIV

    Health Communication

    (2004)
  • D.E. Brashers et al.

    Communication in the management of uncertainty: The case of persons living with HIV or AIDS

    Communication Monographs

    (2000)
  • D.E. Brashers et al.

    The medical, personal, and social causes of uncertainty in HIV illness

    Issues in Mental Health Nursing

    (2003)
  • D.E. Brashers

    A theory of communication and uncertainty management

  • D.O. Case

    Looking for information: A survey of research on information seeking, needs, and behavior

    (2012)
  • C. Cole et al.

    The development of a diagnostic-prescriptive tool for undergraduates seeking information for a social science/humanities assignment. III. Enabling devices

    Information Processing and Management

    (2000)
  • Cited by (47)

    • Enhancing risk analysis with GNN: Edge classification in risk causality from securities reports

      2024, International Journal of Information Management Data Insights
    • Extraction and classification of risk-related sentences from securities reports

      2022, International Journal of Information Management Data Insights
      Citation Excerpt :

      This study defines risk as “the uncertainty of future outcomes that can be obtained by taking actions.” Here, “outcome” refers to a company's performance, and uncertainty refers to a situation in which we know what state or outcome will appear but not its probability of appearing; that is, a situation that falls under “ambiguity under uncertainty” in the classification of uncertainty based on the decision-making environment (Brashers & Hogan, 2013). For this study, the risks that were extracted based on the definitions described in the previous section were classified into several categories to facilitate the understanding of the types of risks that are frequently described in the text.

    • PGx in psychiatry: Patients’ knowledge, interest, and uncertainty management preferences in the context of pharmacogenomic testing

      2021, Patient Education and Counseling
      Citation Excerpt :

      Avoiding information also protects one from feeling overwhelmed if they receive too much information about their illness or from feeling helpless if there is no course of action available to improve their disease state [32]. Genetic testing is one strategy that patients use to reduce uncertainty [33–35] but it can also create new sources of uncertainty [28]. For example, a woman’s desire to reduce uncertainty about her breast cancer risk may motivate her to get a genetic test for the BRCA1/2 gene [36].

    View all citing articles on Scopus
    1

    Deceased author.

    View full text