Globalization and psychology
Section snippets
Lay perceptions of globalization
Globalization is a multi-faceted construct that involves a multitude of issues [4]. How do lay people categorize these issues and evaluate their impact? Cross-cultural studies have identified 26 items that are perceived by people in the US, Taiwan, Hong Kong and Mainland China to be strongly associated with globalization. These items include Facebook, WTO, the UN, McDonald's, the Olympics, global warming, etc. People in these four regions classify these items into five clusters: (1) global
Perceptual consequences
Globalization has brought symbols of diverse cultures together, resulting in experiential compression of space and time. People in globalized environment often encounter symbols of different societies, as well as those of traditional and modern cultures in the same place and at the same time. These encounters afford ample opportunities for the simultaneous activation of two or more cultural representations [17].
When individuals rendering judgments or choices encounter symbols of a culture in
Responses to inflow of foreign culture
Exposure to foreign cultures in global contexts may produce a broad range of psychological impacts, from inciting exclusionary, nationalist sentiments to inspiring novel, creative ideas. There are two broad categories of psychological responses to inflow of foreign culture in global contexts. Exclusionary reactions refer to emotion-driven reactions to fears of cultural contamination and erosion. In contrast, integrative reactions are goal-oriented reactions geared toward problem solving.
Some
Theoretical implications and new directions
Psychological studies of globalization aim to discover the dynamics of how cultures co-evolve as they interact with each other. These studies have rich theoretical and practical implications. First, these studies illustrate the utility of treating cultures as interacting, changing systems rather than independent, static entities [6••, 44]. Second, while teaching cultures as discrete entities to psychology students promotes cultural stereotyping [26•], treating cultures as interacting systems
References and recommended reading
Papers of particular interest, published within the period of review, have been highlighted as:
• of special interest
•• of outstanding interest
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