The Green thumb videotex experiment: Evaluation and policy implications

doi:10.1016/0308-5961(82)90018-0

Telecommunications Policy

Volume 6, Issue 3, September 1982, Pages 223-235

https://doi.org/10.1016/0308-5961(82)90018-0 Get rights and content

Abstract

The authors report on an evaluation of Green Thumb, a videotex experiment carried out by the Cooperative Extension Service and the US Department of Agriculture. Green Thumb provided marketing, weather and other information to 200 farm families in Kentucky. The experiment was a successful demonstration of the concept of providing farming information via new communication technologies, but the specific configuration and organizational arrangements will have to be improved in future systems. Policy issues concerning the role of USDA in future agricultural systems are discussed.

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This paper analyzes an effort to introduce an “intelligent” or “enhanced” PBS telephone system at two separate office complexes within the same Fortune 500 firm. The effort to diffuse this communication technology officially succeeded at the one site and failed at the other site.
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^☆: The work on which this article is based was carried out under contract No 53-3K06-1-63 from the US Department of Agriculture. Opinions and conclusions reported herein do not necessarily represent those of the USDA. See NTIS PB82-19028-1 for a full report.

^∗: The authors would like to acknowledge the contributions of other members of the research team; Everett Rogers, Donald Case, Milton Chen, Hugh Daley, Joung-Im Kim, and Nalini Visvanathan.

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The Green thumb videotex experiment: Evaluation and policy implications☆

Abstract

Computerworld

IEEE Transactions on Communications

Telecommunications Policy

Telecommunications Policy

Impacts of computer-mediated organizational and interpersonal communication

Telereference: the new TV information systems

American Libraries

Technology Assessment of Teletext and Videotex in the United States

Information retrieval services

Telecommunications Policy

Videotext: The Coming Revolution in Home/Office Information Retrieval

The policy implications of the use of cable television for data transmission

Videotex, Prestel, and Teletext: the economics and politics of some electronic publishing media

Telecommunications Policy

Videotex: The New Television-Telephone Information Services

Technology Assessment of Teletext and Vidoetex

Information retrieval services

Telecommunications Policy

Videotex, Prestel, and Teletext: the economics and politics of some electronic publishing media

Telecommunications Policy

Videotext: The Coming Revolution in Home/Office Information Retrieval

Videotex: words on the TV screen

Intermedia

Videotex Systems and Services

Viewdata Revolution

IEEE Transactions on Communications

The social impact of television

Implementing Interactive Telecommunications

Videotex wakes up in the US

Videotex Canada

From the air: programs by satellite and cable

New York Times

Network information services — the emergence of an industry

Telecommunications Policy

Marketing Strategy and Prestel: Public Service Videotex Innovation

Videotex, Prestel, and Teletext: the economics and politics of some electronic publishing media

Telecommunications Policy