Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers
References (14)
An Attempted Integration of the Literature on the Export Behavior of Firms
Journal of International Business Studies
(Spring/Summer 1978)Variables Associated with Export Profitability
Journal of International Business Studies
(Fall 1982)- et al.
Success Factors in Export Marketing: An Empirical Analysis
- et al.
State-of-the-Art in International Marketing
- et al.
A Study in Successful Exporting
British Journal of Marketing
(Spring 1971) - et al.
An Analysis of Export Development Strategies in Selected U.S. Industries
(1980) Export Trading Company Act of 1982. U.S. Code
(1982)
There are more references available in the full text version of this article.
Cited by (62)
The bargaining power, value capture, and export performance of Vietnamese manufacturers in global value chains
2021, International Business ReviewCitation Excerpt :As the unit of analysis, we use the export performance of the company as a whole. Early studies tended to measure export performance in foreign markets as a whole (e.g., Koh & Robicheaux, 1988; Axinn & Thach, 1990). In these studies, managers were asked to assess the “average” or “aggregated” performance for all serviced export markets.
Integrative assessment of exporting research articles in business journals during the period 1960-2007
2010, Journal of Business ResearchExport strategy and its relationship with international performance
2010, Investigaciones Europeas de Direccion y Economia de la EmpresaDifferent Types of Exporting SMEs: Similarities and Differences in Export Performance
2006, Advances in International Marketing
Copyright © 1988 Published by Elsevier Inc.