Rudimentary determinants of attitudes: Classical conditioning is more effective when prior knowledge about the attitude stimulus is low than high☆
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2020, International Journal of PsychophysiologyCitation Excerpt :Most of our likes and dislikes are derived from experience with the environment, that is, they are learned (Hughes et al., 2016; Rozin and Millman, 1987). Indeed, a substantial body of research has shown that attitudes can be formed through associative learning procedures that consist of stimulus-stimulus or stimulus-response contingencies, such as classical (Cacioppo et al., 1992; De Houwer et al., 2001) or operant (Hildum and Brown, 1956; Insko, 1965) conditioning. The most prominent approach to studying attitude formation, however, is referred to as evaluative conditioning.
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This research was supported by National Science Foundation Grants BNS-8706156 and BNS-8818557.
Copyright © 1992 Published by Elsevier Inc.