Gender differences in mate selection criteria: Sociobiological or socioeconomic explanation?

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Abstract

Past research has demonstrated clear gender differences in reported mate selection criteria. Compared to women, men place more importance on physical attractiveness and women place more importance than men do on the earning capacity of a potential mate. These gender differences have been explained using both sociobiological propositions and differences in the relative economic power of men and women. The present study tested the structural powerlessness hypothesis as an explanation for women's greater emphasis on the earning capacity of a potential spouse. Samples of college students (N = 997) and community members (N = 282) were asked to report expected personal income and to rate the importance of listed characteristics in a potential mate. Consistent with past research, men placed more emphasis on the item Good Looks, whereas women placed more importance on the item Good Financial Prospect. Contrary to the structural powerless model, women's expected income was positively related to ratings of the importance of a potential mate's earning capacity in the college sample and was unrelated to women's ratings of the item Good Financial Prospect in the community sample. Findings are discussed in terms of both evolutionary psychology and gender differences in access to financial resources.

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    Portions of these data were presented at the Annual Meeting of The Society for the Scientific Study of Sex in Minneapolis, Minnesota in November, 1990.

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