Skip to main content
Log in

Platform Launch Strategies

  • Catchword
  • Published:
Business & Information Systems Engineering Aims and scope Submit manuscript

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

References

  • Ackerberg DA, Gowrisankaran G (2006) Quantifying equilibrium network externalities in the ACH banking industry. RAND J Econ 37(3):738–761

    Article  Google Scholar 

  • Anderson EG, Parker GG, Tan B (2014) Platform performance investment in the presence of network externalities. Inf Syst Res 25(1):152–172

    Article  Google Scholar 

  • Armstrong M (2006) Competition in two-sided markets. RAND J Econ 37(3):668–691

    Article  Google Scholar 

  • Armstrong M, Wright J (2007) Two-sided markets, competitive bottlenecks and exclusive contracts. Econ Theory 32(2):353–380

    Article  Google Scholar 

  • Bakos Y, Katsamakas E (2008) Design and ownership of two-sided networks: implications for internet platforms. J Manag Inf Syst 25(2):171–202

    Article  Google Scholar 

  • Bensinger G (2017) Airbnb valued at $31 billion after new funding round. https://www.wsj.com/articles/airbnb-valued-at-31-billion-after-new-funding-round-1489086240. Accessed 29 Oct 2017

  • Binken J, Stremersch S (2009) The effect of superstar software on hardware sales in system markets. J Market 73(2):88–104

    Article  Google Scholar 

  • Bohn N, Kundisch D (2018) Much more than “same solution using a different technology”: antecedents and consequences of technology pivots in software startups. In: Proceedings of the Multikonferenz Wirtschaftsinformatik, Lüneburg

  • Caillaud B, Jullien B (2003) Chicken & egg: competition among intermediation service providers. RAND J Econ 34(2):309–328

    Article  Google Scholar 

  • Cennamo C, Santalo J (2013) Platform competition: strategic trade-offs in platform markets. Strateg Manag J 34(11):1331–1350

    Article  Google Scholar 

  • Chao Y, Derdenger T (2013) Mixed bundling in two-sided markets in the presence of installed base effects. Manag Sci 59(8):1904–1926

    Article  Google Scholar 

  • Chu J, Manchanda P (2016) Quantifying cross and direct network effects in online consumer-to-consumer platforms. Market Sci 35(6):870–893

    Article  Google Scholar 

  • Clements MT, Ohashi H (2005) Indirect network effects and the product cycle: video games in the US, 1994–2002. J Ind Econ 53(4):515–542

    Article  Google Scholar 

  • CNBC (2017) Meet the 2017 CNBC Disruptor 50 companies. https://www.cnbc.com/2017/05/16/the-2017-cnbc-disruptor-50-list-of-companies.html. Accessed 29 Oct 2017

  • Dou G, He P, Xu X (2016) One-side value-added service investment and pricing strategies for a two-sided platform. Int J Prod Res 54(13):3808–3821

    Article  Google Scholar 

  • Eisenmann TR, Parker G, Van Alstyne M (2006) Strategies for two-sided markets. Harv Bus Rev 84(10):92–101

    Google Scholar 

  • Eisenmann TR, Parker G, Van Alstyne M (2008) Opening platforms: how, when and why? Working Paper 09-030, Harvard Business School

  • Eisenmann TR, Parker G, Van Alstyne M (2011) Platform envelopment. Strateg Manag J 32(12):1270–1285

    Article  Google Scholar 

  • Evans DS (2003) Some empirical aspects of multi-sided platform industries. Rev Netw Econ 2(3):191–209

    Article  Google Scholar 

  • Evans A, Gawer PC (2016) The rise of the platform enterprise: a global survey. Center for Global Enterprise, New York

    Google Scholar 

  • Fath G, Sarvary M (2003) Adoption dynamics in buyer-side exchanges. Quant Market Econ 1(3):305–335

    Article  Google Scholar 

  • Gazé P, Vaubourg AG (2011) Electronic platforms and two-sided markets: a side-switching analysis. J High Technol Manag Res 22(2):158–165

    Article  Google Scholar 

  • Hagiu A (2009) Two-sided platforms: product variety and pricing structures. J Econ Manag Strateg 18(4):1011–1043

    Article  Google Scholar 

  • Hagiu A, Eisenmann T (2007) A staged solution to the Catch-22. Harv Bus Rev 85(11):25–26

    Google Scholar 

  • Hagiu A, Rothman S (2016) Network effects aren’t enough. Harv Bus Rev 94(4):65–71

    Google Scholar 

  • Hagiu A, Spulber D (2013) First-party content and coordination in two-sided markets. Manag Sci 59(4):933–949

    Article  Google Scholar 

  • Hagiu A, Wright J (2015) Multi-sided platforms. Int J Ind Organ 43:162–174

    Article  Google Scholar 

  • Katz ML, Shapiro C (1985) Network externalities, competition, and compatibility. Am Econ Rev 75(3):424–440

    Google Scholar 

  • Kiesling E, Günther M, Stummer C, Wakolbinger LM (2012) Agent-based simulation of innovation diffusion: a review. Cent Eur J Oper Res 20(2):183–230

    Article  Google Scholar 

  • Kuek SC, Paradi-Guilford CM, Fayomi T, Imaizumi S, Ipeirotis P (2015) The global opportunity in online outsourcing. World Bank Group, Washington

    Google Scholar 

  • Landsman V, Stremersch S (2011) Multihoming in two-sided markets: an empirical inquiry in the video game console industry. J Market 75(6):39–54

    Article  Google Scholar 

  • Liebowitz SJ, Margolis SE (1994) Network externalities: an uncommon tragedy. J Econ Perspect 8(2):133–150

    Article  Google Scholar 

  • Menezes N (2013) What is the story behind the creation of Amazon’s Mechanical Turk? https://www.quora.com/What-is-the-story-behind-the-creation-of-Amazons-Mechanical-Turk. Accessed 23 Nov 2016

  • Muzellec L, Ronteau S, Lambkin M (2015) Two-sided internet platforms: a business model lifecycle perspective. Ind Market Manag 45:139–150

    Article  Google Scholar 

  • Nambisan S, Lyytinen K, Majchrzak A, Song M (2017) Digital innovation management: reinventing innovation management research in a digital world. MIS Q 41(1):223–238

    Article  Google Scholar 

  • Parker GG, Van Alstyne MW (2005) Two-sided network effects: a theory of information product design. Manag Sci 51(10):1494–1504

    Article  Google Scholar 

  • Parker GG, Van Alstyne MW, Choudrary SP (2016) Platform revolution: how networked markets are transforming the economy and how to make them work for you. Norton, New York

    Google Scholar 

  • Porter ME (1980) Competitive strategy: techniques for analyzing industries and competitors. The Free Press, New York

    Google Scholar 

  • Ries E (2011) The lean startup: how today’s entrepreneurs use continuous innovation to create radically successful businesses. Crown Business, New York

    Google Scholar 

  • Rochet JC, Tirole J (2003) Platform competition in two-sided markets. J Eur Econ Assoc 1(4):990–1029

    Article  Google Scholar 

  • Rochet JC, Tirole J (2004) Two-sided markets: an overview. Working paper, Institut d’Economie Industrielle, France

  • Rochet JC, Tirole J (2006) Two-sided markets: a progress report. RAND J Econ 37(3):645–667

    Article  Google Scholar 

  • Rysman M (2004) Competition between networks: a study of the market for yellow pages. Rev Econ Stud 71(2):483–512

    Article  Google Scholar 

  • Rysman M (2009) The economics of two-sided markets. J Econ Perspect 23(3):125–143

    Article  Google Scholar 

  • Schilling M (2003) Winning the standards race: building installed base and the availability of complementary goods. Eur Manag J 17(3):265–274

    Article  Google Scholar 

  • Shankar V, Bayus BL (2003) Network effects and competition: an empirical analysis of the home video game industry. Strateg Manag J 24(4):375–384

    Article  Google Scholar 

  • Sokoler D (2011) How to solve the two-sided chicken-and-egg problem: a great harvest! http://www.onlineeconomy.org/tag/lean-startup. Accessed 23 Nov 2016

  • Stremersch S, Tellis GJ, Franses PH, Jeroen LG (2007) Indirect network effects in new product growth. J Market 71(3):52–74

    Article  Google Scholar 

  • Tucker C, Zhang J (2010) Growing two-sided networks by advertising the user base: a field experiment. Market Sci 29(5):805–814

    Article  Google Scholar 

  • Veit D, Clemons E, Benlian A, Buxmann P, Hess T, Kundisch D, Leimeister JM, Loos P, Spann M (2014) Business models: an information systems research agenda. Bus Inf Syst Eng 6(1):45–53

    Article  Google Scholar 

  • Voigt S, Hinz O (2015) Network effects in two-sided markets: why a 50/50 user split is not necessarily revenue optimal. Bus Res 8(1):139–170

    Article  Google Scholar 

  • Wilbur KC (2008) A two-sided, empirical model of television advertising and viewing markets. Market Sci 27(3):356–378

    Article  Google Scholar 

  • Wilson C, Boe B, Sala A, Puttaswamy K, Zhao BY (2009) User interactions in social networks and their implications. In: Proceedings of the 4th ACM European Conference, Nuremberg, pp 205–218

  • Yoo B, Choudhary V, Mukhopadhyay T (2002) A model of neutral B2B intermediaries. J Manag Inf Syst 19(3):43–68

    Article  Google Scholar 

  • Zhu F, Iansiti M (2012) Entry into platform-based markets. Strateg Manag J 33(1):88–106

    Article  Google Scholar 

Download references

Acknowledgements

We sincerely thank Wilhelm Klat for his contribution to an earlier version of this paper. This work was partially supported by the German Research Foundation (DFG) as part of the Collaborative Research Centre “On-The-Fly Computing” (SFB 901).

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Dennis Kundisch.

Additional information

Accepted after one revision by Prof. Dr. Weinhardt.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Stummer, C., Kundisch, D. & Decker, R. Platform Launch Strategies. Bus Inf Syst Eng 60, 167–173 (2018). https://doi.org/10.1007/s12599-018-0520-x

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s12599-018-0520-x

Keywords

Navigation