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Electronic Word of Mouth

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Authors and Affiliations

  1. Medienmanagement, Johannes Gutenberg-Universität, Jakob-Welder-Weg 12, 55128, Mainz, Germany

    Bettina Lis

  2. Controlling, Johannes Gutenberg-Universität, Jakob-Welder-Weg 9, 55128, Mainz, Germany

    Christian Neßler

Authors
  1. Bettina Lis
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  2. Christian Neßler
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Corresponding author

Correspondence to Christian Neßler.

Additional information

Accepted after two revisions by Prof. Dr. Sinz.

This article is also available in German in print and via http://www.wirtschaftsinformatik.de: Lis B, Neßler C (2014) Digitale Mundpropoganda. WIRTSCHAFTSINFORMATIK. doi: 10.1007/s11576-013-0398-7.

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Lis, B., Neßler, C. Electronic Word of Mouth. Bus Inf Syst Eng 6, 63–65 (2014). https://doi.org/10.1007/s12599-013-0306-0

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  • DOI: https://doi.org/10.1007/s12599-013-0306-0

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