Abstract
Purpose
When faced with a significant recruitment challenge for three nationwide psychoeducational trials targeting prostate and breast cancer patients, the Cancer Information Service Research Consortium initiated outreach efforts to increase accrual. Recruitment is reported by major outreach strategy to inform the use of similar campaigns, either as primary recruitment efforts or to supplement “in-reach” recruitment within oncology settings.
Methods
During a 33-month period, recruitment was tracked from the National Cancer Institute’s Cancer Information Service (CIS), the American Cancer Society (ACS), Dr. Susan Love Research Foundation’s Love/Avon Army of Women (AOW), Internet advertising, press releases, radio/television interviews, recruitment materials in community venues, and outreach to churches and cancer support organizations.
Results
Across projects, the majority (89 %) of recruited participants (N = 2,134) was obtained from the CIS (n = 901, 19 months of recruitment), AOW (n = 869, 18 months), and ACS (n = 123, 12 months). Other efforts showed minimal gain in recruitment.
Conclusions
Cancer information programs (e.g., CIS and ACS) and registries of individuals willing to participate in cancer-related research (e.g., AOW) can represent exceptional resources for outreach recruitment of cancer patients, especially when the eligibility criteria are highly restrictive. However, these resources do not yield samples representative of the larger population of adults diagnosed with cancer, and conclusions from such trials must be tempered accordingly.
Implications for cancer survivors
Inadequate recruitment to randomized controlled trials limits the creation of useful interventions for cancer survivors. By enrolling in cancer registries and taking part in research, cancer survivors can contribute to the development of effective resources for the survivor population.
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Acknowledgments
We gratefully acknowledge those who collaborated in promoting recruitment to the three CISRC studies, especially the ACS and the Dr. Susan Love Research Foundation’s Love/Avon AOW Program. Special thanks are extended to the NCI’s Cancer Information Service (CIS) and to the cancer information specialists and management staff at the three participating CIS contact centers who were indispensable collaborators in this research, as well as to the counselors of the Cancer Information and Counseling Line, University of Colorado at Denver, who helped deliver the project 3 callback intervention. Also gratefully acknowledged is the NCI-funded Survey Research Shared Resource of the University of Colorado Cancer Center who staffed the CISRC recruitment call center, and conducted all telephone follow-up interviews pursuant to this research. A similar acknowledgment is extended to the NCI-funded Behavioral Research Core of the Fox Chase Cancer Center, who led the design and development team for the three CISRC multimedia programs, and to Mr. Kevin Durr of Notsoldseparately.com, who also collaborated in the design and production of the multimedia programs, as well as designing the CISRC websites and Internet pay-per-click campaigns. Finally, we salute and thank the many cancer patients and survivors who voluntarily gave of their time and effort to make this research possible.
Funding
This research was supported by grant 5P01CA057586 from the NCI of the National Institutes of Health.
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Stanton, A.L., Morra, M.E., Diefenbach, M.A. et al. Responding to a significant recruitment challenge within three nationwide psychoeducational trials for cancer patients. J Cancer Surviv 7, 392–403 (2013). https://doi.org/10.1007/s11764-013-0282-x
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DOI: https://doi.org/10.1007/s11764-013-0282-x